MAM
Practically brings learning alive in first brand campaign
NEW DELHI: E-learning app Practically has kickstarted its first-ever brand campaign around the theme – ‘Bring Learning Alive’. The USP of the product is an intelligent, interactive and immersive learning experience driven by 3D videos, simulations and Augmented Reality.
The rationale for the above proposition is guided by the main features of the app – life-like video content, hands-on learning, experiential learning, access to subject experts, live classes and meet Proton – the official brand mascot, all of which add to the enhanced and engaging experience for the user. Coding++, a new feature which promises to be the A-Z of coding, is due to be launched soon.
The brand campaign includes two weeks of associate sponsorship on Big Boss Telegu 2020, print, digital marketing and social media amplification. The TV association and print ads will run in the month of December while the digital and social leg of the campaign will extend well over the next month, giving the campaign scale.
While the main focus is on Andhra Pradesh and Telangana given that these are the current priority markets for the brand, the digital campaign will run in the top 15 cities in the country with a greater emphasis on Mumbai, Delhi, Bengaluru and Chennai. Through this initiative, the brand aims to strengthen its connect with audiences in the run-up to the pan-India launch of the brand in the coming months.
Practically VP – brand and marketing strategy Mahadev Srivatsa said, “The objective of the campaign was to create awareness about the brand and showcase exactly how Practically brings learning alive for students through its immersive features. The 30-second TVCs highlight all the main features of the brand, woven around the brand proposition of ‘Bring Learning Alive Practically’. The jingle format serves as a perfect clutter breaker to land this message in a fun and engaging manner.”
Both TVCs have been well received and are already close to crossing a million views combined on YouTube since the campaign’s launch on 5 December.
The ‘Bring Learning Alive’ campaign was conceptualised by the brand team in partnership with Something Completely Different, a video production house based out of Hyderabad and Bangalore.
Brands
LTTS CDO Narayanan Ramanathan steps down
Resignation effective 19 February, company cites personal reasons
CHENNAI: L&T Technology Services Limited announced the resignation of its chief delivery officer and senior management personnel Narayanan Ramanathan, marking a key leadership exit at the engineering services firm.
Ramanathan stepped down from his role, effective at the close of business on 19 February 2026, citing personal reasons. The company accepted the resignation the same day and duly filed all regulatory disclosures related to his cessation.
Based in Chennai, Ramanathan led LTTS’s Digital Products and Manufacturing Services (DPMS) business as a P&L head, overseeing multi-million-dollar operations and large-scale digital transformation programmes. His mandate covered Industry X.0, the Internet of Things, operational technology cybersecurity, robotics, cobots, digital twins, analytics and artificial intelligence.
He joined LTTS in 2018 and spent nearly eight years at the firm, holding several leadership roles before becoming chief delivery officer in November 2024. During his tenure, he worked closely with global capability centres to execute engineering-led digital strategies for international clients.
A technology industry veteran with over 27 years of experience, Ramanathan previously held senior leadership roles at Tech Mahindra, where he served as vice president and global head for connected engineering and analytics, and earlier led integrated engineering solutions across APAC and MEAI markets.
Ramanathan is also the first recipient of the International Galileo Master Award from the European Space Agency. LTTS said there is no additional information to disclose regarding board relationships following his resignation.
