MAM
RepIndia names Archit Chenoy its new CEO
NEW DELHI: Integrated digital agency RepIndia had tapped Archit Chenoy as its new CEO. He is currently serving as the MD and will take over the new role on 4 January 2021. Prior to RepIndia, Archit has been associated in key, strategic roles in organisations such as GTI, Capital India Advisors, Ernst & Young and Standard Chartered Bank.
For the last 7 years, he has played a crucial role in building RepIndia across geographies in Delhi and Mumbai. In his new role, Archit will be entrusted with a different set of responsibilities, taking the reins from Ayesha Chenoy, who founded the company in 2013, to build an institution that strives to add value to people's lives.
Hailing from an investment analyst background, Archit has proven his ability to take the firm a notch higher, through his tenure at RepIndia.
RepIndia founder Ayesha Chenoy said, “I never handed over the reins, for Archit took them in his gentle capable hands, with the grace that is so telling of a great leader. Archit has steered us through 2020, and I will continue to work together with him through all the storms we face together, with a team that is more family than colleagues.”
Archit Chenoy said, “It is my greatest honour to step into this role. We have meticulously built, brick by brick, the greatest culture here at RepIndia with the broadest capabilities — enabling us to grow steadily but with stability. Building further on our success is a challenge I frankly look forward to. I am passionate about placing our clients and our people at the centre of everything we do and continue to drive RepIndia’s momentum. The bar set by Ayesha is high no doubt, and filling her shoes will be no easy feat, yet it is one I accept with confidence, determination and ambition and I cannot thank her and our team enough for the faith they have placed in me.”
Archit joined as a MD for RepIndia in 2013 and since then he has been dynamic in accelerating the revolution of the company to focus on digital cloud and the immense growth of the company’s direct business. He has been an integral part of award-winning work for marquee brands such as Adani Group, Viacom18, Tata Trusts, JSW Group, Canon and Galderma, amongst others. Under his leadership, RepIndia has grown exponentially and continues to expand in spite of the business year we’ve together witnessed in 2020.
Digital
The human edge: Why creativity beats AI in communication, Starstuff Labs report
As AI floods content, human insight and originality remain irreplaceable
NEW DELHI: Artificial intelligence is cheaper, faster, and more accessible than ever, yet creativity and human judgement remain the secret sauce that machines cannot replicate.
What started as a tool for efficiency is now shaping how messages are crafted, audiences are reached, and decisions are made. But as AI-generated content multiplies, questions about quality, trust, and originality are multiplying too.
Ahead of the AI Impact Summit 2026 in New Delhi, Starstuff Labs has weighed in with The Human Edge: AI, Creativity, and the Future of Communication. The report examines how organisations are embracing AI in creative workflows, while highlighting why judgement, originality, and accountability remain distinctly human.
“Even as AI boosts speed and scale, it struggles with nuance, empathy, and cultural context. Human oversight is essential to keep content authentic,” said Starstuff Labs director Raghu Kalra. “This study explores how creatives can prepare for a future flooded by AI-generated material.”
The research draws insights from creative, psychological, corporate, and developmental professionals across the globe. One clear trend stands out: while being AI-enabled is now expected, safeguarding a unique voice and ethical judgement sets organisations apart.
With teams layering AI onto existing workflows without rethinking authorship, differentiation no longer comes from technology alone. The ability to interpret context, question outputs, and decide what is appropriate is what gives humans the edge.
Designed to be accessible for visually impaired readers, the report signals a turning point for the creative industry: in a world awash with AI, it’s not the tool but the human touch that will truly stand out.
