MAM
Wavar appoints Thought Process Communications as PR partners
Mumbai: Wavar, a leading force in agricultural technology and sustainability, has officially appointed Thought Process Communications as their Public Relations partner. This strategic partnership aims to bolster Wavar’s mission of enhancing farmer profitability through innovative and sustainable practices, ensuring a brighter future for the agricultural sector in India.
Founded in 2019, Wavar has rapidly emerged as a pioneer in Integrated Pest Management (IPM) solutions, positively impacting the lives of over 250,000 farmers across 65 districts in eight states. With a robust network of 300+ dealers and IPM farming practices implemented on an average of 40,000 acres, Wavar is on a mission to revolutionize the agricultural landscape. Their commitment to low-residue cropping solutions aligns with global food security goals, ensuring a toxic-free food supply for consumers while addressing the critical challenges of rising costs and stagnant farmer incomes.
Commenting on the partnership, Wavar co-founder Sanjay Shirodkar said, “At Wavar, we are dedicated to creating a sustainable agricultural ecosystem that not only supports farmers but also contributes to global food security. Partnering with Thought Process Communications will give us the strategic push we need to amplify our mission, reach more stakeholders, and bring about meaningful change in the industry.”
Thought Process Communications founder and CEO Vinay Maurya expressed his enthusiasm for the collaboration, stating, “We firmly believe in Wavar’s mission and are confident that our extensive experience working with fertilizer associations and agritech companies in the past will contribute significantly to their growth and success. Our goal is to ensure that Wavar’s innovative solutions and community-driven initiatives gain the recognition they deserve, both within the agricultural sector and beyond.”
This partnership is poised to enhance Wavar’s visibility, reinforce its brand narrative, and support its vision of becoming India’s leading Agri IPM brand, covering over one million acres of agricultural land and building a robust community of farmers and stakeholders.
Brands
Himanshu Khanna joins CKA Birla Group as group chief marketing officer: report
Former Raymond lifestyle CMO to lead group-wide brand and marketing strategy
MUMBAI: According to a media report citing industry sources, senior marketing leader Himanshu Khanna has joined CKA Birla Group as group chief marketing officer.
Khanna moves from Raymond Limited, where he served as chief marketing officer for the lifestyle division since August 2021, overseeing the marketing transformation of the company’s nearly $1 billion lifestyle business. His tenure featured a sharper consumer focus, a digital-first operating model and large-scale retail and brand modernisation.
At Raymond, Khanna led brand strategy and growth across a broad portfolio including Raymond suiting and shirting, Park Avenue, ColorPlus, Parx, Ethnix by Raymond, ready-to-wear, Raymond Home and Raymond made-to-measure. His remit also covered retail marketing, digital marketing, consumer insights, visual merchandising and brand protection.
Before joining Raymond, Khanna was business head for the FMCG division at RP-Sanjiv Goenka Group, with full P&L responsibility. During this period, he scaled the snack brand Too Yumm!, drove rapid revenue growth, led the integration of Apricot Foods following its acquisition and executed a business turnaround.
Khanna’s career spans over three decades across global consumer companies, with senior leadership roles at Beam Suntory, Wrigley, PepsiCo, Cadbury and Nestlé.
Widely regarded as a seasoned marketing operator, Khanna is a familiar presence at leading industry forums and is considered among the most in-demand marketing leaders in the country.
