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Mfilterit showcases homegrown tech powering India’s digital defence

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MUMBAI: They say prevention is better than cure and mfilterit is proving that adage true in the digital age. The homegrown digital trust and fraud prevention company is turning heads at the Global Fintech Fest 2025, where it’s showcasing its cutting-edge investment scam detection tool, built entirely in India and designed to safeguard the nation’s fast-growing digital ecosystem.

With online scams rising at alarming rates, mfilterit’s latest AI-driven solution is arming banks, regulators, and government agencies with the intelligence to detect and disrupt fraud in real time. From mule accounts and phishing rings to high-risk transactions and fake investment schemes, the platform identifies and neutralises threats before they spiral into financial loss.

Every single day, the company’s technology flags more than 125 high-risk scamsters and 30,000 mule accounts, empowering financial institutions to act swiftly and protect consumers. Its systems also intercept fake websites, phishing networks, and fraudulent transaction flows, reinforcing trust in India’s booming digital economy.

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As a made-in-India success story, mfilterit embodies the spirit of innovation and digital sovereignty. Its AI-driven vigilance even played a key role during the Kumbh Mela, helping authorities and banks detect scams in real time, a feat that safeguarded millions of digital transactions during one of the world’s largest gatherings.

“Our journey is about safeguarding trust and empowering every Indian to participate in the digital world with confidence,” said mfilterit co-founder and CEO Amit Relan. “We’re showcasing the power of made-in-india innovation to tackle one of the biggest challenges of our time digital fraud.”

Powered by a blend of AI/ML models, OSINT, NLP, and big data analytics, mfilterit’s solutions span ad traffic validation, brand protection, affiliate monitoring, and BFSI transaction intelligence, giving organisations a cross-funnel view of digital risk.

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As India accelerates towards a cashless future, mfilterit is ensuring that progress doesn’t come at the cost of security. By building globally relevant tech that’s both “Made in India” and “Built for India”**, the company is quietly rewriting the rulebook on digital resilience — one algorithm at a time.

 

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Digital

Sarvam AI launches Indus, India’s sovereign AI app

Government-backed beta brings 105B model to users

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BENGALURU: India’s sovereign AI ambitions have moved from white papers to working product. Bengaluru-based Sarvam AI, founded by Vivek Raghavan and Pratyush Kumar, has opened limited beta access to Indus, a new conversational interface powered by its 105-billion-parameter sovereign model. The launch follows the company’s selection under the Government of India’s IndiaAI Mission to build a home-grown large language model.

For Sarvam, Indus is more than an app. It is proof of concept.

The company says its 105B model is smaller than the frontier systems that power global consumer chat platforms. That is by design. For now, the focus is on accuracy, efficiency and alignment with Indian contexts before scaling to larger foundational models. In other words, build steady, then build big.

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True AI sovereignty, Sarvam argues, means owning the full stack. The first step was training foundational models from scratch in India. Indus is the next, giving India control over the data and interface layers as well.

Backed by the Centre, the project is positioned as part of the broader Atmanirbhar Bharat push. In a post on X, Sarvam said it is proud to have been selected to build India’s sovereign large language model, fluent in Indian languages, voice-enabled, capable of reasoning and ready for secure, population-scale deployment. The company thanked Prime Minister Narendra Modi and senior officials for their support.

Co-founder Pratyush Kumar struck a more rallying note. India, he wrote, must be a builder and not merely a consumer in this defining era of technology. Strategic autonomy starts now.

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Indus is currently available in beta on iOS, Android and the web. Users can ask questions via text or voice and receive responses in both formats. Sign-in options include phone number, Google, Microsoft and Apple accounts. For now, access appears restricted to India.

There are early-stage wrinkles. Users cannot delete chat history without deleting their account. The reasoning feature cannot be switched off, which may slow responses at times. Compute capacity is limited, so new users may encounter a waitlist as access is gradually expanded.

Sarvam has made it clear that this is a work in progress. The company describes itself as being in listen mode, inviting feedback from developers, researchers, creators and everyday users. If sovereign AI is to mean anything, it says, it must be built with the country, not just for it.

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The message is simple. Try Indus. Say what works. Say what does not. In the race for artificial intelligence, India is signalling it does not want to merely download the future. It wants to write it.

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