MAM
Rashmi Bansal pens India’s givers’ guide
MUMBAI: Give and let live. That’s the mantra driving Live to Give, author and entrepreneur Rashmi Bansal’s latest book that celebrates India’s new-age philanthropists turning prosperity into purpose.
Launched in Delhi in partnership with Accelerate Indian Philanthropy (AIP), the book captures the journeys of 16 visionaries who are redefining giving, from business magnates to healthcare pioneers and family foundations. Among those featured are Ajit Issac, Binny Bansal, Harsh Mariwala, Dr Sunita Maheshwari, Kumari and SD Shibulal, and Rekha Jhunjhunwala, each embodying a unique philosophy of generosity.
Divided into three thoughtful sections: Prana (heart-led giving), Gyaan (strategic philanthropy), and Daan (trust-based giving), the book reveals not just how these leaders give, but why they do. Together, their stories form a powerful narrative of how India’s wealth creators are moving from success to significance.
“Live to Give is not about wealth itself, but what wealth can achieve when guided by purpose,” said Rashmi Bansal at the launch. “True legacy begins when success is shared.”
The book arrives at a time when India’s giving culture is evolving rapidly. With over 350 billionaires and a fast-growing pool of ultra-wealthy individuals, philanthropy is stepping out of the shadows of charity to become a catalyst for change.
The Convergence Foundation founder-CEO and AIP core founder Ashish Dhawan said, “Giving has always been part of India’s DNA. What’s new is the opportunity to make it transformative.”
Backed by Bushfair Publications, Live to Give will see follow-up launches in Mumbai and Bangalore this month, inviting readers to see wealth not as an end, but as a beginning.
Brands
KFC turns tea time into dunk time with Khushi and Orry
Dunked range campaign mixes gossip, friendship and extra sauce.
MUMBAI: When the tea is hot and the chicken is hotter, you know it is going to be a night in. KFC has unveiled a new campaign for its all-new Dunked range, enlisting Bollywood’s favourite BFF duo Khushi Kapoor and Orry for a reel that serves sass with a side of sauce.
The video plays out like a familiar Gen Z script. A party is ditched after Orry’s swollen face becomes the evening’s plot twist. Instead of flashing lights and crowded dance floors, the duo opts for a cosy night in. Khushi proposes a New Year resolution to simply stay home more often. Orry counters with a more ambitious goal shedding his “gossip aunty” reputation, a claim that earns him a sceptical look.
Naturally, restraint does not last long. Before Khushi can finish her sentence, Orry launches into animated storytelling mode. Celebrity break-ups, DM drama, influencers on diets, the tea flows freely, and so does the dunking. Between bites and banter, KFC’s Dunked range becomes the unofficial third wheel, anchoring the conversation in indulgence.
The campaign cleverly mirrors product and persona. Just as the Dunked range promises bold flavours and generous sauce, the reel leans into exaggerated expressions, playful tension and friendship dynamics that feel instantly shareable. The storytelling is fast, cheeky and built for scroll culture.
By tapping into pop-culture references and the easy chemistry between the two personalities, KFC positions its Dunked range as the perfect partner for laid-back evenings where gossip is plentiful, resolutions are flexible and the sauce is unapologetically extra.
The campaign is now live across KFC’s digital platforms, targeting younger audiences who see food not just as a meal, but as a mood.
Because sometimes, the best parties are the ones you skip, especially when the tea is this juicy.
