MAM
PR agency Adgcraft plants flag in India’s tech capital
BENGALURU: Every PR agency in India eventually opens a Bengaluru office. Adgcraft has now joined the queue. The Noida-based communications firm, founded in 2021, launched its sixth office in the Karnataka capital, positioning itself to service clients from India’s sprawling startup and technology ecosystem.
The new operation at Awfis, Samrah Plaza in Ashok Nagar targets startups, corporates, tech firms and artificial intelligence companies—basically anyone with a pulse and a communications budget in a city teeming with thousands of IT companies and global tech giants. Adgcraft already works with over 200 brands across banking, lifestyle, hospitality and emerging tech. The Bengaluru push aims to deepen that roster whilst building a 25-person team by 2026.
Adgcraft managing director Abhinay Kumar Singh delivered the obligatory enthusiasm. “We are excited to open our new office in Bengaluru, the tech capital of India,” he said, calling the expansion a step towards “empowering brands by combining creativity with strategy.” The agency’s motto—”Your story is your strength, and communication is ours”—suggests it’s not shy about self-promotion.
Adgcraft operates three verticals: Adgcraft Communications, Adgcraft AI and Adgcraft Global. The Bengaluru office will drive operations in social media, performance marketing, video production and event management, alongside traditional PR mandates like media relations, crisis communications and reputation management. The agency claims experience with international clients from the US, south Korea and other markets, though it didn’t name them.
Four years is lightning speed in the agency world. Adgcraft has already spread across Noida, Lucknow, Mumbai and Gujarat before landing in Bengaluru. Whether that pace reflects genuine growth or overextension remains to be seen. India’s PR industry is fragmented and fiercely competitive, with established players like Adfactors, Genesis BCW and Weber Shandwick dominating corporate mandates whilst boutique agencies chase startups.
Singh claims that Adgcraft is “one of India’s most trusted PR agencies.” Trust takes time to build, especially in an industry where reputation is currency; and he seems to have managed to gain it, going by the number of clients on the agency’s roster.
Bengaluru offers plenty of opportunity, but also plenty of rivals who’ve been working the city’s startups and tech giants for decades. Adgcraft’s challenge is going to be proving it can deliver results that justify the expansion into the tech gold mine.
Brands
Zepto names Saurabh Kabra vice president for non-trade advertising
Former blinkit and ITC executive to drive Zepto’s ad-led growth
BENGALURU: Zepto has elevated Saurabh Kabra to vice president—non-trade advertising, partnerships and catalogue, underscoring the quick-commerce firm’s push to deepen high-margin revenue streams beyond deliveries.
Based in Bengaluru, Kabra will lead the strategic expansion of Zepto’s advertising and partnerships ecosystem. He was previously senior director and head of the non-trade advertising business, where he played a central role in building the company’s ad-led monetisation playbook.
Since joining Zepto, Kabra has worked closely with the chief executive’s office on strategic initiatives, contributing to the company’s rapid scale-up in India’s intensely competitive quick-commerce market. His elevation comes as platforms increasingly court brand advertising to steady margins and diversify revenue.
Before Zepto, Kabra held senior growth roles at Blinkit, serving as associate director of growth and city CEO for Hyderabad, where he led regional expansion and operational scaling.
Earlier in his career, he spent several years at ITC Limited, managing brands such as Classmate and Paperkraft and overseeing sales operations in the personal care business. He is an alumnus of Indian Institute of Management Calcutta.
Industry executives view the appointment as a clear signal that Zepto is sharpening its focus on advertising, partnerships and catalogue-led monetisation: areas increasingly discussed by investors as critical to improving unit economics in quick commerce.
