MAM
Comscore names Vivek Jaiswal APAC country head
MUMBAI: Comscore has named Vivek Jaiswal as its new country manager for Asia-Pacific, as the global measurement and analytics firm sharpens its focus on the fast-growing region.
Based in New Delhi, Jaiswal will steer cross-platform audience measurement, deepen partnerships with brands and publishers, and drive innovation across markets.
Jaiswal, who joined Comscore in 2022 as sales director, brings over 12 years of experience spanning SaaS, business information services and enterprise sales. Before Comscore, he held commercial roles at Dun & Bradstreet, Standard Chartered, and Kotak Mahindra Bank.
“It’s an honour to take on this new role,” said Jaiswal. “APAC is an incredibly dynamic market, and I look forward to helping clients make smarter, data-driven decisions.”
Comscore executive vice president international Alejandro Fosk said Jaiswal’s appointment reflects the firm’s “continued commitment to the region” and its goal of offering “reliable, future-facing measurement solutions” in a changing media landscape.
The move cements Comscore’s ambitions to strengthen its India and APAC footprint, arming advertisers, agencies and publishers with the insights they need to navigate an increasingly fragmented digital
Brands
KFC turns tea time into dunk time with Khushi and Orry
Dunked range campaign mixes gossip, friendship and extra sauce.
MUMBAI: When the tea is hot and the chicken is hotter, you know it is going to be a night in. KFC has unveiled a new campaign for its all-new Dunked range, enlisting Bollywood’s favourite BFF duo Khushi Kapoor and Orry for a reel that serves sass with a side of sauce.
The video plays out like a familiar Gen Z script. A party is ditched after Orry’s swollen face becomes the evening’s plot twist. Instead of flashing lights and crowded dance floors, the duo opts for a cosy night in. Khushi proposes a New Year resolution to simply stay home more often. Orry counters with a more ambitious goal shedding his “gossip aunty” reputation, a claim that earns him a sceptical look.
Naturally, restraint does not last long. Before Khushi can finish her sentence, Orry launches into animated storytelling mode. Celebrity break-ups, DM drama, influencers on diets, the tea flows freely, and so does the dunking. Between bites and banter, KFC’s Dunked range becomes the unofficial third wheel, anchoring the conversation in indulgence.
The campaign cleverly mirrors product and persona. Just as the Dunked range promises bold flavours and generous sauce, the reel leans into exaggerated expressions, playful tension and friendship dynamics that feel instantly shareable. The storytelling is fast, cheeky and built for scroll culture.
By tapping into pop-culture references and the easy chemistry between the two personalities, KFC positions its Dunked range as the perfect partner for laid-back evenings where gossip is plentiful, resolutions are flexible and the sauce is unapologetically extra.
The campaign is now live across KFC’s digital platforms, targeting younger audiences who see food not just as a meal, but as a mood.
Because sometimes, the best parties are the ones you skip, especially when the tea is this juicy.
