MAM
Key Communications bags PR mandate for Didac India
Mumbai: Key Communications has secured the PR mandate for the the education and skilling sector, Didac India 2024. Key Communications is now the official PR partner for Didac India’s nationwide media activities as part of this mandate. Moreover, the agency spearheads industry transformation through Key Comm GREEN (Good Reputation Engineered for Economy & Nature) its initiative focused on promoting environmentally sustainable ventures and ideas. Organised by Messe Stuttgart India in partnership with India Didactics Association, Didac India 2024 is scheduled for 18 – 20 September, at Yashobhoomi (India International Convention & Expo Centre), Delhi. Supporting the government’s vision to make India a global Education and Skill hub, Didac India is going to showcase world-class solutions and technologies from over 35 countries, fostering India’s education and skill ecosystem.
India Didactics Association CEO Aditya Gupta expressing his views on the association said, “Didac India serves as a prominent platform for educational businesses convened with education leaders, policymakers, academicians, professionals, administrators, and other key stakeholders. Recognized as the most influential trade exhibition and conference, it facilitates the exchange of the latest trends, current practices, development, and innovative ideas in the education and skills industry. We are very happy with our collaboration with Key Communications for their media knowledge and hands-on approach to execution. Their unwavering dedication and proven track record will help us strengthen Didac India’s presence and advance our organisational goals.”
While speaking about the association, Key Communications director Manish Sharma said, “We express our heartiest gratitude to the India Didactics Association and Messe Stuttgart India for granting us this opportunity and placing their trust in our PR capabilities. We strive to make valuable contributions to Didac India’s already established global reputation and visibility via impactful storytelling. We aspire to exceed their expectations by enhancing national and international media awareness and brand recall, contributing to their overarching business objectives.”
MAM
Shah Raza returns full-time as NDTV national revenue head – government
Raza resumes leadership in government sales after a brief part-time stint
NEW DELHI: Shah Raza has resumed his full-time role as national revenue head – government at NDTV, after working part-time for a few months due to personal commitments.
Raza has been with NDTV since 2013, overseeing government sales across India. He brings extensive experience in media and broadcast, having previously served as vice president at TV18 Broadcast Limited, account director at IBN 18, and senior manager at Bennett Coleman & Co. Ltd. (Times Group).
A graduate of Aligarh Muslim University with an MBA, Raza has spent over a decade building a strong track record in government sales and driving NDTV’s revenue growth.
With his return to full-time responsibilities, Raza will continue to lead NDTV’s efforts in government sales, combining long-standing experience with an understanding of the evolving media landscape.
