MAM
Tinychef strengthens management team with two key appointments
Mumbai: Sanjeev Kapoor’s culinary AI platform Tinychef on Monday announced two new appointments to strengthen its management team. Saakshi Jain joins as chief marketing officer (CMO) and Rakesh Edavalath has come in as general manager. Both Jain and Edavalath were the co-founders of Zelish, which has been recently acquired by Tinychef.
In her new role, Jain will look at the marketing, branding, and growth for Tinychef in its Indian, US & Canadian markets, along with the responsibility for all communication to its internal and external stakeholders; Edavalath will be responsible for building & developing the product on both app & smart speaker devices.
Prior to Zelish, Edavalath worked for three different start-ups at different stages, building and managing multiple products and handling partnerships such MyGate and WayOL. He also worked with Goldman Sachs as the vice president – program management.
On the other hand, Jain has had led marketing functions at Happay, 91springboard, and MyGate. She also led teams, managed multi-million-dollar budgets, advised start-up founders and CEOs to help them navigate the space of consumer-focused marketing, amongst others.
“We whole-heartedly welcome Saakshi Jain and Rakesh Edavalath on board,” said TinyChef co-founder Sanjeev Kapoor. “Tinychef’s acquisition of Zelish comes at an exciting time as we continue to break new ground with our strengths together and expand our user base giving them access to a lot more recipes and an enhanced experience not only on the app but also on AI-powered smart speakers,” he added.
Brands
Hiili names Sanjay Hemady as country manager India
Media veteran to drive digital decarbonisation push
MUMBAI: Climate tech firm Hiili has announced its entry into India, appointing industry veteran Sanjay Hemady as India country manager to steer its growth in one of the world’s fastest-expanding digital markets.
Hemady, a familiar name across India’s media and consulting circles, will lead Hiili’s India operations from Mumbai. His mandate is clear: help Indian companies measure, manage and reduce the carbon emissions generated by their digital services.
Hiili offers a scientifically validated platform, certified by the UC3M-Santander Big Data Institute, that enables businesses to improve the efficiency of their digital infrastructure while cutting emissions. As organisations race to meet ESG targets, the company positions itself as a practical bridge between climate pledges and measurable action.
“I’m happy to share that I’m starting a new position as country manager, India at Hiili,” Hemady said in a LinkedIn post, adding that the company aims to move beyond broad sustainability promises towards precise, science-based decarbonisation.
Hemady brings more than three decades of experience spanning print, television, radio and digital media. He has previously served as chief executive officer at HIT 95 FM, assistant general manager at CNBC TV18, and held leadership roles at MTV India and The Indian Express, among others. Most recently, he worked as an independent business consultant advising firms across media and technology.
With India’s digital economy expanding at pace, the environmental cost of data, streaming and online services is climbing quietly in the background. Hiili’s bet is that carbon efficiency will soon sit alongside cost efficiency in boardroom conversations.
For Hemady, the move marks a shift from selling airtime and ad inventory to championing climate accountability. If successful, Hiili’s India play could make digital growth not just faster, but cleaner too.
