MAM
Heads Up For Tails appoints Swati Mohan as CBO
Mumbai: D2C pet care company Heads Up For Tails (HUFT) has announced the appointment of Swati Mohan as chief business officer (CBO).
Mohan brings with her rich experience of over two decades across media & entertainment, tech and advertising. At HUFT, she will be responsible for scaling growth for the company across levers of brand & marketing, tech advancements, growth partnerships and product innovation, said the statement.
“Mohan is a seasoned professional with a two-decade-long track record as a proven leader and has driven profitable growth in large, multi-channel consumer businesses. She brings significant experience in growing brands, improving operating performance and customer experience and delivering results,” said HUFT founder Rashi Sanon. “Under her leadership, we aim at building a stronger tech platform for all the needs of pets at every stage of their life.”
In her most recent role, Mohan was with Netflix as head of marketing and was part of the core leadership team in the first three years of operation of the streaming platform in India. Prior to Netflix, she was associated with National Geographic and Fox Networks Group as country head for over six years. Her previous stints include companies including Group M, O&M, FBC Media, and Endemol.
An award-winning leader, Mohan has many accolades to her name such as The Economic Times 40 under Forty (2019), CMO for Growth (2020), and Impact Women to watch out for (2018).
“After years of building and scaling global media businesses, I am excited about this leap into the pet care industry; one that is projected to reach over $ two billion over the coming years,” Mohan said. “I look forward to integrating this vision into the next phase of growth where we shall infuse tech & personalisation, e-commerce, content, and community to build out both the brand and business as the go-to platform for any and every pet parent need.”
MUMBAI: Not every bright idea lights up the room, sometimes it’s the wrong wattage turning your cosy nook into a glaring interrogation cell. Crompton Greaves Consumer Electricals Ltd. is flipping the switch on that mindset with its fresh integrated campaign, ‘Every Space Bright & Right with Crompton Lights’, unveiled on 18 February 2026. The core message? Homes aren’t one-trick ponies anymore, they’re offices, chill zones, kitchens, and entertainment hubs yet lighting decisions still boil down to “brighter is better”, leaving glare, shadows, and mismatched vibes in their wake.
The campaign calls out the overlooked truth, every space deserves illumination that fits its purpose, not a blanket blast of lumens. It nudges consumers away from generic brightness towards thoughtful choices that enhance comfort, mood, and function whether warm decorative glow for family dinners, focused task lights for cooking, softer ambient for bedrooms, or welcoming outdoor spots for the entrance.
Crompton Greaves Consumer Electricals Ltd. chief marketing officer Tanmay Prusty put it plainly, “At Crompton, we start with a clear understanding of how consumers live today. Homes are no longer static spaces, they have become workplaces, entertainment hubs, and places to unwind. Yet, lighting is still often chosen only on the basis of brightness. Through this campaign, we are encouraging consumers to think beyond brightness and choose lighting that is aligned to the purpose of every space.”
To hammer the point home, Crompton dropped a striking short film crafted with generative AI. It opens on familiar domestic scenes dinner chaos under harsh overheads, dim entrances that feel unwelcoming then rewinds the tape with purpose-matched upgrades, balanced living-room warmth, kitchen precision, bedroom calm, and outdoor flair. The reel wraps with product highlights and the tagline, driving home how Crompton’s broad indoor-plus-outdoor portfolio (think advanced features, intuitive designs) can transform everyday experiences.
Amplification is going big, digital, OOH, print, cinema, influencer tie-ups, plus eye-catching large-format branding at key South India airports. It’s a full-court press to reach urban and emerging households rethinking their lighting game.
Whether you’re binge-watching in the dark or squinting over a recipe, this campaign’s reminder is spot on: the right light doesn’t just brighten a room, it makes the space feel right. In a world of smart homes, why settle for dumb lighting?
