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The Mavericks wins communications mandate for Ultraviolette
Mumbai: PR firm The Mavericks India has won the national communications mandate of the electric mobility brand Ultraviolette.
As part of the engagement, the agency will provide integrated communications and end-to-end campaign planning and execution across all media platforms, and overall strategic counsel for the brand.
The future-ready electric mobility company was founded in 2016 by Narayan Subramaniam and Niraj Rajmohan and is headquartered in Bengaluru.
“We are a dynamic team, incepted with a vision of creating top-of-the-line mobility solutions driven by innovation, progressive design and energy-efficient technologies,” said Ultraviolette founder and CEO Narayan Subramaniam. “As we partner with The Mavericks, we are certain their robust team, creative ability, and deep understanding of the brand and consumer ecosystem will be a gamechanger in our journey with communications.”
“We are thrilled to be the chosen partners of Ultraviolette, and the win is a testament of the strength of our diverse offerings, storytelling expertise and consistent client engagement experience,” said The Mavericks CEO Chetan Mahajan. “We look forward to crafting high-impact integrated campaigns to build resonance with consumers and other stakeholders.”
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
