MAM
CoinDCX launches crypto learning module in sign language
Mumbai: CoinDCX has introduced a free for all learning module in sign language on the occasion of International Sign Language Day, which is celebrated every year on 23 September. The content focuses on blockchain and cryptocurrency for the differently-abled community on its crypto education learning portal – DCX Learn.
The primary goal is to raise public awareness regarding crypto as a financial asset class, said the crypto exchange platform on Thursday.
To create this course, DCX Learn has collaborated with Yunikee.com, a startup that helps organisations and NGOs build products & services for the hearing-impaired community in Indian sign language. This course will be provided at no cost with absolutely no charges involved and a certificate will be provided post completion of the course, shared CoinDCX.
DCX Learn provides users with a simple and engaging explanation on a variety of topics related to crypto and aims at helping people understand this new and booming asset class so that they can make informed decisions while investing. The platform provides learning material in the form of guides and articles, online courses, interactive lectures, and free quizzes, specifically tailored to all levels of crypto users, from beginners to advanced market participants.
CoinDCX head of brand and communications Ramalingam Subramanian has been a strong advocate towards crypto education and knowledge sharing for all. “Our mission is to introduce blockchain and cryptocurrencies to a growing number of Indians. We want to ensure that everyone has access to crypto and make informed decisions while they dwell into crypto,” he said.
CoinDCX said it aims to introduce similar courses in many other languages including Indian regional languages to ensure the knowledge around crypto is accessible to everyone.
MAM
Birla Opus unveils IPL campaign with 10 cricketers
3 films in 4 languages showcase 16-year warranty and 99 plus stain protection as stars echo “Main Bhi…”
MUMBAI: Birla Opus has just painted the perfect IPL boundary and this time the whole team is on the same canvas. The forward-looking paint brand has launched a high-impact, multi-language campaign for IPL 2026 that cleverly taps into India’s cricket fever. In a first-of-its-kind execution, it brings together 10 prominent IPL cricketers across three films in four languages, turning everyday tournament rituals into relatable moments that celebrate belief and optimism.
The cricketers Shivam Dube, Varun Chakravarthy, Axar Patel, Rajat Patidar, Washington Sundar, Nitesh Kumar Reddy, Ashutosh Sharma, Dhruv Jurel, Avesh Khan and Nehal Wadhera feature in light-hearted stories built around net practice, photoshoots and travel. Each film playfully captures a moment of scepticism about paint performance, followed by a collective, unscripted “Main Bhi…” from the players, hands raised in agreement. The narrative seamlessly highlights Birla Opus’s key innovations: 16-year warranty for exterior emulsion paints, scratch-resistant wood paints, and 99 plus stain protection for interior paints.
Birla Opus Paints head of marketing Inderpreet Singh said the campaign reflects the passion of cricket fans across regions and languages. “IPL is one of India’s biggest cultural unifiers. This year we wanted to bring our best-in-class features to life in a contextually relevant manner,” he noted.
Leo South Asia, chief creative officer, Sachin Kamble added, “‘Main Bhi’ is a simple but powerful expression of belief. By bringing together some of the biggest voices from this year’s IPL, we have turned an individual endorsement into a collective voice of validation.”
With its fresh, engaging storytelling and star power, Birla Opus has turned a paint campaign into a nationwide conversation. As the IPL season heats up, the brand is proving that the best way to stand out is to paint a picture everyone can relate to, one where trust, performance and a shared “Main Bhi…” moment come together in perfect harmony.
