MAM
Hashtag Orange bolsters creative team with three appointments
Mumbai: Hashtag Orange, a full-service digital communication agency, has announced the appointment of senior creative hires to further strengthen its creative team. The three senior appointments include Suresh Joshi as senior creative director, Ratna Mishra as associate creative director – art, and Abhishek Prakash Khankriyal as associate creative director – copy.
This new development comes in line with some recent account wins like Wildcrafty, Mufti, Kama, and GLS and the appointees would spearhead their respective domains under the creative leadership of Hashtag Orange chief creative officer Gaurang Menon, said the agency in a statement.
“I am delighted to Suresh, Abhishek, and Ratna on board. They bring the right mix of experience across brands in both digital and mainline and are hungry to do more,” said Menon. “As we move on to our next stage of growth and expansion, I am sure they will add more value to the work we do for our partner brands.”
Joshi brings in multi-agency expertise with 15 years of work experience at some prominent players like Lowe Lintas, Contract Advertising, M&C Saatchi on a diverse brand portfolio including LG Electronics, Sony, JP Group, Fortis, Future Brand, Amar Ujala, Dominos, Dabur, Funda Candy, and Carl’s Jr.
Mishra has been the face behind several award-winning campaigns and has hands-on experience on brands like Samsung, Pepsi, Nestle, Maruti, Havells, Uber, ITC, Max Bupa, HDFC, JK Tyres, etc. In her career span of over a decade, she has worked with some of the prominent network digital & mainstream agencies like Havas worldwide, Group M, Dentsu, and Cheil worldwide.
Khankriyal joins from Dentsu International and brings along a rich experience of over 10 years of having worked upon several award-winning and functionally benefitting advertising campaigns across various brands.
“With the recent pitch wins in view, we needed the best mix of thoughtful people to sail the ships on these brands,” said Hashtag Orange founder Mukesh Vij. “I am quite excited to extend our arms further, with so many creative capabilities added to our tribe of the un-commons at Hashtag Orange. I wish us all a benefitting journey ahead.”
Digital
Kausik Misra joins BigTrunk Communications as senior vice president- strategy
Content veteran from Zee to steer strategy at independent agency
MUMBAI: Kausik Misra is switching from prime-time hits to brand playbooks. The former non-fiction content head at Zee Entertainment Enterprises has joined BigTrunk Communications as senior vice president–strategy, as agencies race to pair storytelling with hard business outcomes.
Announced in Mumbai, the hire adds a 15-year content and marketing hand to BigTrunk’s leadership as it courts brands seeking cultural relevance and measurable returns. Misra spent years shaping tentpole shows on Zee TV, helping build franchises such as Dance India Dance, Sa Re Ga Ma Pa, Zee Rishtey Awards and Zee Cine Awards, and pushing them across television and digital ecosystems.
At BigTrunk, he is expected to tighten strategic planning, deepen audience insight and refine narrative frameworks for clients chasing long-term brand equity. Misra pitches the move as a chance to blend consumer insight, storytelling and commercial discipline in one shop.
Founder and ceo Akhil Nair is betting on content DNA to fuel growth, arguing that brands now demand culture-literate strategy, not just media weight.
Founded in 2013, the agency operates from Delhi and Bangalore, with outposts in the United Arab Emirates and the United States. Its client roster ranges from Warner Bros. and H&R Johnson to Unibic Foods, HPCL Rajasthan Refinery Limited, ORRA Jewellery, Saraswat Bank and Discovery Kids.
As brands hunt attention in a crowded market, agencies are raiding the content world for talent. Misra’s bet is that sharp stories still sell—and that strategy, like television, is a game of hits.
