MAM
iProspect India appoints Nitin Sabharwal as managing partner-North
Mumbai: iProspect, the digital-first end-to-end media agency from the house of dentsu India, has appointed Nitin Sabharwal as managing partner, North. He will also lead the agency’s affiliate marketing function, nationally.
As per the mandate, Sabharwal will be responsible for client relationship management, business operations and new channel development. He will report into Vinod Thadani, CEO iProspect India & digital growth officer India, dentsu Media.
In his new role, Sabharwal will bring on board a vast depth of knowledge and real-world experiences, which will be further combined with data-driven insights from across industry implementations, said the company.
Armed with 25 years of experience, Sabharwal has worked with some of the first digital marketing ecosystems in India, especially in the performance marketing space. Digital customer acquisition is one of his key specialisations, using 360-degree digital demand generation. Additionally, Sabharwal has been instrumental in developing full-funnel digital marketing ecosystems for some of the largest advertisers in the performance space.
Speaking on the appointment, Vinod Thadani said, “Nitin embodies iProspect’s vision efficaciously. With his understanding of our clients, industry and the market, he is undoubtedly the successor for the role. We look forward to welcoming him at iProspect and working with stakeholders to unlock greater potential and empowering our clients to make better and swifter decisions. I am confident that he will lead the organisation to greater heights and accelerate the momentum of growth.”
Sabharwal’s first stint with dentsu India was for seven years wherein he held the position of chief operating officer with SVG Media and also led the network’s Columbus brand, nationally. He moved on from dentsu in January 2021 to join Optimise Media, a UK-based performance marketing ecosystem, as chief operating officer. Some of the other companies that Sabharwal has worked with include DGM India, IndiaHomes.com and MediaTurf.
Commenting on his new role, Nitin Sabharwal stated, “I am really excited to work with the leadership team at iProspect. This is a great opportunity to carry forward the torch of digital performance marketing for brands in India. I am also looking forward to building new channels of performance delivery via strategic partnerships along with creating a robust team that is client-focused, data-driven, and insight-oriented.”
Brands
Zepto sets up mini delivery hub at AI Summit
Quick commerce goes live at venue with 1,700 daily orders
NEW DELHI: At a summit devoted to the future of artificial intelligence, quick commerce quietly stole the show at ground level. Zepto set up a compact Delivery Hub at the India AI Impact Summit, turning the venue into a live demonstration of instant retail in action.
Built at roughly one third the size of a standard 4,000 sq ft dark store, the scaled down hub was engineered for speed. Despite its smaller footprint, it was stocked with more than 10,000 stock keeping units curated specifically for summit attendees. From mid morning cravings to late afternoon slumps, the shelves were primed for every possible need.
Till Wednesday, the hub was processing an average of 1,700 orders a day. Lunch hour emerged as the clear rush period, as delegates swapped panel discussions for paneer puffs and product demos for Diet Coke. Snacks topped the order charts, followed by tea and other beverages.
Among the fastest moving items were samosas, plain Maggi, chicken puffs, Bisleri packaged drinking water bottles, Coca-Cola Diet Coke cans and Lay’s India’s Magic Masala potato chips. In short, comfort food met cutting edge tech.
The on site hub gave attendees near instant access to essentials without stepping outside the venue. More than just a convenience counter, it served as a real time case study of how technology led operations can power seamless commerce even at large scale events.
While speakers debated how humans and intelligent systems will co create and co work, Zepto offered a practical reminder that sometimes the smartest innovation is simply getting a hot snack into hungry hands, fast.
