MAM
Extramarks spotlights its holistic learning solutions in latest campaign
Mumbai: Ed-tech company Extramarks has launched a new brand campaign called ‘School Se Ghar Tak’ to underscore its stance as a holistic learning platform.
The campaign highlights Extramarks expertise in combining the best of ‘in-school’ and ‘at-home’ digital learning ecosystem helping students’ #FlyTheExtraMile. It also highlights the end-to-end learning offerings such as Live doubt solving sessions, unlimited practice tests, performance analysis, and much more with the help of a dynamic jingle and visuals, said the company in a statement.
“The near-immediate shift to online education post the Covid-19 outbreak accelerated convergence of school and home learning, emphasising the need to make education holistic, interactive and personalised,” said Extramarks Education VP of marketing Vineeta Singh. “latest TVC embodies this image of Extramarks as a one-stop learning solutions provider that complements in-school learning from the comfort of home. We are excited to mark our new beginnings as we strengthen our message of well-rounded, all-inclusive learning, School se Ghar Tak.”
Rolled out on the heels of the brand’s recent rebranding and re-introduction of ‘Extramarks – The Learning App,’ the campaign reinforces the brand’s leadership position in the ed-tech segment and highlights its robust set of product offerings for all classes, multiple boards, and all subjects including K12, JEE, and NEET. The brand has merged all its applications in the K-12, JEE, NEET segments into a single Extramarks – The Learning App.
“We are thrilled to win the media mandate for Extramarks and work on the launch campaign. We are confident that our integrated media approach centered in consumer journey backed by data and insights will drive growth in this extremely competitive and fierce category,” stated Wavemaker India chief client officer North and East office head Mansi Datta. “The campaign reaches out at an all-India level to both parents and school children talking about holistic learning solutions not just in schools but children having access to it at home as well.”
MAM
BLS International launches #VisaReady campaign to guide applicants
Initiative targets visa myths, delays and rejections with practical guidance
MUMBAI: Visa woes may soon meet their match because paperwork, it seems, is finally getting a user manual. BLS International has rolled out a new awareness drive, #VisaReadyWithBLSInternational, aimed at simplifying the often confusing visa application process and reducing delays caused by misinformation and incomplete documentation. The campaign, led across social media platforms, zeroes in on a long-standing pain point for travellers: lack of clarity around procedures, timelines and requirements. By offering step-by-step guidance, documentation checklists and clear Dos and Don’ts, the initiative attempts to turn what is typically a stressful process into a more predictable one.
At its core, the campaign also seeks to bust common myths that frequently derail applications issues that often lead to avoidable rejections or last-minute complications. The idea is to equip applicants with practical, actionable insights so they can plan better and submit stronger applications within expected timelines.
The push will not remain limited to digital channels. BLS International plans to extend the initiative across its Visa Application Centres globally, reinforcing awareness at key touchpoints where applicants engage with the process.
BLS International joint managing director Shikhar Aggarwal framed the campaign as more than a communication exercise, emphasising the company’s attempt to embed guidance and preparedness into every stage of the applicant journey.
Operating in over 70 countries and working with more than 46 client governments including embassies, consulates and diplomatic missions, the company has built a sizeable footprint in visa and consular services. With this campaign, it is now leaning into education as much as execution, signalling that in the world of visas, clarity might just be the new currency.
