MAM
Jose Leon elevated as MD of Indigo Consulting
Mumbai: Publicis Groupe on Monday announced the elevation of Jose Leon as managing director of Indigo Consulting – the digital business transformation (DBT) arm of the company in the country.
Leon is a digital strategy and tech expert with over 25 years of corporate experience across global brands like Adobe and Xerox. He joined Publicis Groupe as DBT business president.
He was promoted as the COO of the company in 2020.
Leon earlier worked closely with the Indigo Consulting CEO Rajesh Ghatge, who has recently been in transition to a wider role in Publicis Groupe. “There could be no better succession plan than Jose at the helm of Indigo Consulting,” said Ghatge on Leon’s appointment. “He has considerably accelerated investments by bringing in best-in-class talent across delivery & technology functions and plans to ramp-up these endeavours through 2022-23, for bespoke software engineering, core application modernisation and CX & EX re-imagination projects.”
Moving forward, Leon will work closely with the newly appointed Publicis Groupe India digital technology business CEO Amaresh Godbole. “Indigo Consulting has deep domain knowledge across financial services and retail, which will be key growth drivers for Publicis Groupe’s digital technology business, especially D2C commerce,” stated Godbole. “I’m grateful to inherit a strong leader in Jose who runs the Indigo Consulting business with passion and ownership. I’m excited to partner with him as he leads the brand into its next phase of growth across software engineering, content platform build, e-commerce, and data offerings.”
“My main focus has been to change and challenge the way Indigo Consulting works with its customers and create a world-class agile organisation. Our foundation is solid,” commented Jose Leon. “With massive acceleration in digital demand, our line-of-sight to demand is strong and my goal is to ensure that our endeavors will meet the velocity we see in the market for DBT business leading to exponential rather than incremental growth.
MAM
Nissin and Chhota Bheem team up for new masala noodles
Popular children’s character enters instant noodles category with fun digital twist.
MUMBAI: Chhota Bheem is about to make snack time even more heroic this time, with a bowl of noodles. Green Gold Animation, the creator of India’s beloved animated character Chhota Bheem, has partnered with Indo Nissin Foods to launch “Nissin Chhota Bheem Masala Noodles”. The new kid-friendly variant combines Nissin’s trusted taste with a mild masala flavour tailored for young consumers.
Each pack includes a QR code that unlocks the “Nissin Funtastic Playzone”, an interactive digital platform offering up to 15 Chhota Bheem-themed mobile games. The games are designed to provide short, engaging, and responsible play experiences, extending the Chhota Bheem universe beyond the screen.
India’s instant noodles market is estimated to be valued at nearly Rs 10,000 crore in 2025, growing at close to 10 per cent year-on-year, with the highly affordable segment accounting for nearly 85 per cent of the total market. The new product enters this competitive space with a focus on strengthening appeal among children and family households. It will be available across general trade and modern retail outlets nationwide.
Green Gold Animation founder & CEO Rajiv Chilaka said, “Our collaboration with Indo Nissin Foods is a meaningful step in expanding the Chhota Bheem universe into everyday consumer spaces. By combining Nissin’s product strength and retail reach with our storytelling expertise, we are creating an experience that goes beyond the screen.”
Indo Nissin Foods chief marketing officer Daisuke Okabayashi added, “With the launch of ‘Nissin Chhota Bheem Masala Noodles’, we are uniting the incredible appeal of Chhota Bheem with the great taste and trust of Nissin for kids. The addition of the Nissin Funtastic Playzone further elevates the experience through engaging and responsible play.”
This partnership marks a strategic brand extension for Green Gold Animation, moving Chhota Bheem deeper into daily family consumption habits while reinforcing its position as a multi-format Indian IP with long-term relevance.
In the highly competitive noodles aisle, Chhota Bheem is bringing his signature energy and courage this time, to help little ones enjoy a fun, tasty, and playful snack. The hero of Indian animation is now ready to conquer lunchboxes across the country.
