MAM
FoxyMoron elevates Keerthi Kumar as business head – South
Mumbai: Zoo Media Network’s FoxyMoron has elevated Keerthi Kumar as business head – south. He will be responsible for leading business operations and fostering business development across the region, contributing to the overall growth of the Zoo Media conglomerate.
Keerthi will continue to report to FoxyMoron national head of client partnerships Prachi Bali.
In the last 16 months since joining FoxyMoron as group account director, Keerthi has grown the business by 2x while onboarding clients across sectors with multinational corporations, startups, and Indian-owned businesses alike. His current clients include AO Smith, the OTT giants Aha Tamil and Aha Telugu, new NFT brand Fancraze, Bestseller India-JDY, ProduKt & i.scenery, Wrangler, TVS Motor Company and projects with brands such as Zebronics, Arrow & Maharaja Trophy.
Over the months, under Keerthi’s leadership, the team size has grown considerably, with key senior appointments across art, strategy, and copy being made over the past year.
Speaking on the development, Bali said, “Keerthi has championed every curveball thrown his way, with hard work and the ability to lead a team effectively. His stellar contribution in growing the business in the market while also maintaining existing client relationships has been a big win for us. Furthermore, what we value most, being a people-first organisation, is that Keerthi leads with empathy.”
Commenting on his new role, Keerthi added, “I am thrilled to take up the new mantle at FoxyMoron! The South is booming with legacy industries and unicorn companies alike, giving us ample scope to scale our business in the region as a network with the promise of integrated solutions. While I am looking forward to this wonderful new endeavour with FoxyMoron and Zoo Media, I am positive about nurturing a tribe of individuals whose work will define them.”
Brands
Manindra Mohan joins CoinDCX as SVP & head – data & analytics
Former Amazon and Unacademy analytics leader to scale crypto insights
MUMBAI: India’s crypto exchange CoinDCX has appointed Manindra Mohan as SVP and head of data and analytics, bringing on board a seasoned data strategist at a time when the country’s digital asset market is entering a decisive phase.
In his new role, he will steer enterprise-wide data science, analytics and business intelligence initiatives. His mandate spans product, growth, risk and customer experience, with a clear brief to embed data-led decision-making into the company’s core as it scales across India and beyond.
Announcing the move, Mohan said he was “thrilled” to join CoinDCX, calling the Indian crypto market pivotal and ripe with opportunity. He thanked co-founders Sumit Gupta and Neeraj Khandelwal, along with Mridul Gupta, for the opportunity to help shape what he described as the future of finance.
He noted that architecting data solutions for a 24 hour global asset class presents a formidable challenge. Yet, he added, the chance to redefine financial access and drive crypto adoption “across every pin code in India” makes the task compelling.
Mohan arrives with nearly two decades of experience across technology, media and digital platforms. Before CoinDCX, he served as head of data science, analytics and BI at Carousell Group. Prior to that, he was SVP and head of analytics at Unacademy, where he built and scaled the analytics and insights function supporting product, sales, marketing and finance teams.
His earlier stints include heading analytics for Amazon prime video in India, where he oversaw data across product, acquisition, engagement and content, as well as serving as senior manager data sciences and advanced analytics at VMware and senior manager marketing and digital analytics at Dell Technologies. He began his career as senior business analyst at Cognizant, working on large scale crm and analytics implementations for global clients.
Colleagues describe Mohan as a builder of teams as much as models. From managing global analytics rollouts to leading large cross functional units, he has consistently combined statistical rigour with commercial instinct.
At CoinDCX, that blend could prove timely. As crypto exchanges navigate regulation, volatility and rising user expectations, data is no longer a back office function. It is the compass. With Mohan at the helm of analytics, CoinDCX is betting that sharper insights will translate into deeper trust and broader adoption in a market that never sleeps.
