Brands
ITC Mangaldeep introduces ‘Fusion’
Mumbai – ITC Mangaldeep has launched its latest range of incense, Mangaldeep Fusion. This new offering is an innovative mix of classic and modern fragrances that aims to elevate the experience of its consumers. Mangaldeep Fusion is designed for those who seek harmony in their spiritual practices while embracing modernity. This innovative product range brings together carefully selected natural ingredients and fragrances that have been traditionally used in Indian households, aiming to transform the incense experience into a modern aromatic journey for devotion.
Each pack of Fusion contains three variants of sticks, uniquely combining one traditional and one modern fragrance per pack. Each charcoal-free pack of incense brings a refreshing twist to daily prayers with its unique fragrance combinations, such as the calming essence of sandalwood paired with the earthy aroma of vetiver, or the soothing notes of lavender complemented by the grounding scent of sage. Additionally, it indulges users in the rich, resinous aroma of sambrani harmoniously blended with the deep, luxurious Arabian fragrance of Oudh.
Commenting on the launch, ITC Ltd. chief executive, matches & agarbatti business division, Gaurav Tayal said, “We are happy to launch Mangaldeep Fusion, a range that truly embodies our strength in innovation while reinforcing tradition. We at Mangaldeep are excited about this innovative launch and the enthusiasm we’ve seen from consumers as well as our distributors and wholesalers has been overwhelming. This new range is not just a product launch, it’s a modern interpretation of timeless devotion, blending the best of traditional ingredients with contemporary fragrances.”
Brands
Sharon Pais appointed head of Myntra as Nandita Sinha exits Flipkart group
India’s largest fashion e-commerce platform has a new boss, and a reshuffle rippling across the group
BENGALURU: Myntra has a new leader. Sharon Pais, formerly chief business officer at Myntra and head of Flipkart Fashion, has been appointed head of Myntra effective April 13, succeeding Nandita Sinha, who is leaving the Flipkart group after nearly 13 years.
The change was confirmed in an internal memo from Kalyan Krishnamurthy, group chief executive of Flipkart. “Sharon Pais will lead Myntra and report to me, effective immediately. She has worked closely with the team over the years and understands the business well,” Krishnamurthy wrote. Sinha, who has led Myntra as chief executive since 2022, will stay on in an advisory capacity for the next few months to ensure continuity on key initiatives before her departure.
The reshuffle does not stop at Myntra. With Pais moving up, her former role heading Flipkart Fashion passes to Kapil Thirani, who until now ran the marketplace business. “Kapil Thirani will now lead Flipkart Fashion, reporting to Sakait Chaudhary. This is to ensure all our softline businesses are aligned together. We will initiate the process to identify a successor for the marketplace business,” Krishnamurthy’s note said. Thirani has been with Flipkart for over eight years.
The stakes are considerable. Bengaluru-based Myntra is India’s largest fashion e-commerce platform and one of the most profitable units within the Flipkart ecosystem, which is owned by Walmart. In FY25, Myntra posted revenue from operations of Rs 6,042.7 crore and a profit after tax of Rs 548.3 crore, comfortably ahead of rivals including Amazon Fashion, Reliance’s AJIO, Nykaa Fashion, and Meesho.
Pais inherits a business that is performing well. The question now is whether she can keep it that way in an increasingly crowded and combative market. Her record suggests she knows the terrain. The pressure to prove it starts immediately.
