MAM
Licious announces association with ‘Bigg Boss’
Mumbai: The famous meat brand Licious has been associated with the country’s most popular and longest-running reality show, Bigg Boss, for its latest season.
As part of this unique integration, Licious will cater to contestants’ meat cravings by setting up an experiential zone called The Licious Greed Zone in the house.
Bigg Boss is arguably the most preferred prime-time viewing by fans of the show, and adding to its charm is the host, Salman Khan. The iconic show enjoys a plethora of celebrity associations and brand engagements, which is a testimony to the show’s value.
Joining this club, Licious will be offering its assorted range of premium quality and delectable varieties of fresh meat, seafood, and ready-to-cook items in the house. The tie-up will also roll out an interactive contest, where Bigg Boss fans will get a chance to vote for their favourite Licious staple on the Licious app. The most-voted dish will be available in the Licious Greed Zone inside the Bigg Boss House. The dish with the maximum number of votes will find its way to the participants, also giving the audience a chance to become a part of the show. To take things a notch higher, three lucky voters will get the golden chance of meeting Bollywood superstar Salman Khan!
Speaking about the association, Licious vice president of brand development Santosh Hegde said, “Bigg Boss is the epitome of entertainment and laughter. The show comes with a massive reach and an ever-increasing viewership, which only makes it a perfect platform for integration. At Licious, we are always looking out for moments to bring people together because food is the greatest emotion for all of us, and nobody knows meat like us! Our partnership with Bigg Boss is an exciting move through which we are ready to showcase our wide variety of products, catering to every taste and craving. What makes it better is that the audience will also get an opportunity to help their favourite housemates get the best of Licious via the greed zone.”
MAM
Time brings TIME100 Next franchise to India with Reliance
List to spotlight 100 emerging leaders, gala set for December 2026 in Mumbai.
MUMBAI: It’s about time India’s next wave got a global spotlight and now, it’s on the list. New York-headquartered Time is expanding its TIME100 Next franchise to India, partnering with Reliance Industries Limited to launch TIME100 Next India, its first international extension of the rising leaders platform. The announcement was made at the Time100 Gala in New York by Jessica Sibley and Nita Mukesh Ambani, signalling a strategic push to tap into India’s growing influence across sectors.
The India edition will recognise 100 emerging leaders from the country and the global Indian diaspora, spanning business, science, sports, arts and social impact. The list will be curated by Time’s editorial team and published online, continuing the franchise’s focus on identifying individuals shaping the future.
The initiative will culminate in a gala event scheduled for December 2026 at the Nita Mukesh Ambani Cultural Centre, anchoring the platform within India’s cultural and business ecosystem.
TIME’s broader Time100 franchise has steadily expanded its global footprint since 2021 through events and impact-led initiatives. Executives noted that India’s growing pool of influential voices and innovators made it a natural next step for the platform’s international ambitions.
For Reliance, the partnership aligns with its broader push to support emerging talent and ideas on a global stage. For Time, it marks a timely bet on India not just as a market, but as a talent engine shaping the next chapter of global leadership.
