MAM
Licious announces association with ‘Bigg Boss’
Mumbai: The famous meat brand Licious has been associated with the country’s most popular and longest-running reality show, Bigg Boss, for its latest season.
As part of this unique integration, Licious will cater to contestants’ meat cravings by setting up an experiential zone called The Licious Greed Zone in the house.
Bigg Boss is arguably the most preferred prime-time viewing by fans of the show, and adding to its charm is the host, Salman Khan. The iconic show enjoys a plethora of celebrity associations and brand engagements, which is a testimony to the show’s value.
Joining this club, Licious will be offering its assorted range of premium quality and delectable varieties of fresh meat, seafood, and ready-to-cook items in the house. The tie-up will also roll out an interactive contest, where Bigg Boss fans will get a chance to vote for their favourite Licious staple on the Licious app. The most-voted dish will be available in the Licious Greed Zone inside the Bigg Boss House. The dish with the maximum number of votes will find its way to the participants, also giving the audience a chance to become a part of the show. To take things a notch higher, three lucky voters will get the golden chance of meeting Bollywood superstar Salman Khan!
Speaking about the association, Licious vice president of brand development Santosh Hegde said, “Bigg Boss is the epitome of entertainment and laughter. The show comes with a massive reach and an ever-increasing viewership, which only makes it a perfect platform for integration. At Licious, we are always looking out for moments to bring people together because food is the greatest emotion for all of us, and nobody knows meat like us! Our partnership with Bigg Boss is an exciting move through which we are ready to showcase our wide variety of products, catering to every taste and craving. What makes it better is that the audience will also get an opportunity to help their favourite housemates get the best of Licious via the greed zone.”
Digital
Mukesh Ambani pledges Rs 10 lakh crore to power India’s AI rise
From data to intelligence, Reliance bets big on an AI revolution
NEW DELHI: Billionaire Mukesh Ambani on Thursday unveiled a jaw-dropping Rs 10 lakh crore investment plan to catapult India into the artificial intelligence era, promising to transform the country’s digital landscape much like he did with mobile data.
Speaking at the India AI Impact Summit, Ambani painted a vision of “super abundance” powered by AI. “Artificial Intelligence is not just another technology. For the first time, humans are creating systems that can learn, speak, analyse, move, and produce autonomously,” he said. Drawing a vivid analogy, he added, “I see AI as a modern-day Akshay Patra, the legendary vessel in the Mahabharat that provided endless nourishment. Likewise, AI offers limitless augmentation in knowledge, efficiency, and productivity.”
Ambani outlined a stark fork in the global AI road. “One path leads to scarce, expensive AI and controlled data, the other ensures AI is affordable and accessible,” he said. “India cannot afford to rent intelligence. We will reduce the cost of intelligence as dramatically as we did the cost of data.”
The Reliance chairman highlighted Jio’s role in building the country’s digital backbone, pointing out that India is the world’s largest mobile data consumer, with nearly 1 billion internet users enjoying some of the lowest costs globally. “In terms of quality, there is no difference between Delhi and the remotest Indian village,” he said.
Jio Intelligence will spearhead the plan with a three-pronged approach. Gigawatt-scale data centres are already under construction in Jamnagar, with 120 megawatts expected online in the second half of 2026, paving the way for large-scale AI training. A green energy advantage of up to 10 gigawatts of surplus power, anchored in solar plants in Kutch and Andhra Pradesh, will fuel the AI push sustainably. Finally, a nationwide edge compute layer integrated with Jio’s network will make AI responsive, low-latency, and affordable for citizens across India.
Ambani concluded with a bullish note on India’s strengths. “No country can match India’s strength in demography, democracy, development, digital infrastructure, data generation, and AI harvest,” he said. With 1.4 billion Aadhaar IDs, over 12 billion monthly UPI transactions, and a booming startup ecosystem of over 100,000 ventures including more than 100 unicorns, India is poised to emerge as a global AI powerhouse.
The Rs 10 lakh crore investment will roll out over seven years, starting this year. Ambani stressed that this is “not speculative investment. It is patient, disciplined nation-building capital,” signalling a long-term vision that promises to place India firmly on the global AI map.
