MAM
Kaizzen elevates Nikhil Pavithran and Prashant Subramanian
Mumbai: Kaizzen, one of the leading integrated communications agencies, in an effort to strengthen its leadership, has announced the elevation of Nikhil Pavithran as group president and Prashant Subramanian as head of North India. The announcement comes as the first step towards accomplishing the vision of expanding the agency’s national and international footprint.
Earlier, Pavithran, based in Mumbai, was in charge of operations in Western India while Subramanian handled the Delhi market for Kaizzen.
Pavithran and Subramanian will continue to work closely with Kaizzen CEO Vineet Handa. Announcing the new leadership, Handa said, “I am delighted to announce the elevation of Pavithran and Subramanian as group president and head – North India, respectively. Both have been instrumental in Kaizzen’s meteoric rise, and I know that they will do everything in their power to grow Kaizzen to greater heights. I wish Pavithran and Subramanian the very best for their new roles.”
Having been with Kaizzen for over five years, Pavithran joined the agency as Vice President in the Mumbai office and rose to the position of group president in 2021 holding the global mandate for Kaizzen.
Commenting on this development, Pavithran said, “It is a matter of great honour for me to have been a part of Kaizzen’s growth over the last couple of years. I look forward to leading its talented team in increasing the company’s national and international footprint. As the group president, I am excited to work towards Kaizzen’s holistic expansion, providing opportunities for its people, and diversification of the agency’s client portfolio across varied sectors.” With over 18 years of experience and working with various agencies across sectors, Nikhil brings with him a wide range of experience in brand communications and integrated marketing.”
On the other hand, Subramanian joined Kaizzen in 2018 as director client servicing and rose to become Vice President in 2021. In his current role, Subramanian will hold the mandate for strengthening Kaizzen’s presence in Northern India.
Speaking about this announcement, Subramanian said, “As the communication industry is subject to constant evolution, we aspire to leverage new-age technology and communication platforms to create new opportunities for Kaizzen’s stakeholders. Their trust in us has been integral in this journey, and we look forward to their support in helping Kaizzen achieve greater heights in the future.”
“It has been a privilege to be part of this journey with Kaizzen and I look forward to working closely with the management and team to expand our portfolio across the North,” Subramanian added.
Subramanian has 17 years of experience in brand & product marketing and communications across various sectors.
Brands
KFC turns tea time into dunk time with Khushi and Orry
Dunked range campaign mixes gossip, friendship and extra sauce.
MUMBAI: When the tea is hot and the chicken is hotter, you know it is going to be a night in. KFC has unveiled a new campaign for its all-new Dunked range, enlisting Bollywood’s favourite BFF duo Khushi Kapoor and Orry for a reel that serves sass with a side of sauce.
The video plays out like a familiar Gen Z script. A party is ditched after Orry’s swollen face becomes the evening’s plot twist. Instead of flashing lights and crowded dance floors, the duo opts for a cosy night in. Khushi proposes a New Year resolution to simply stay home more often. Orry counters with a more ambitious goal shedding his “gossip aunty” reputation, a claim that earns him a sceptical look.
Naturally, restraint does not last long. Before Khushi can finish her sentence, Orry launches into animated storytelling mode. Celebrity break-ups, DM drama, influencers on diets, the tea flows freely, and so does the dunking. Between bites and banter, KFC’s Dunked range becomes the unofficial third wheel, anchoring the conversation in indulgence.
The campaign cleverly mirrors product and persona. Just as the Dunked range promises bold flavours and generous sauce, the reel leans into exaggerated expressions, playful tension and friendship dynamics that feel instantly shareable. The storytelling is fast, cheeky and built for scroll culture.
By tapping into pop-culture references and the easy chemistry between the two personalities, KFC positions its Dunked range as the perfect partner for laid-back evenings where gossip is plentiful, resolutions are flexible and the sauce is unapologetically extra.
The campaign is now live across KFC’s digital platforms, targeting younger audiences who see food not just as a meal, but as a mood.
Because sometimes, the best parties are the ones you skip, especially when the tea is this juicy.
