MAM
Kaizzen elevates Nikhil Pavithran and Prashant Subramanian
Mumbai: Kaizzen, one of the leading integrated communications agencies, in an effort to strengthen its leadership, has announced the elevation of Nikhil Pavithran as group president and Prashant Subramanian as head of North India. The announcement comes as the first step towards accomplishing the vision of expanding the agency’s national and international footprint.
Earlier, Pavithran, based in Mumbai, was in charge of operations in Western India while Subramanian handled the Delhi market for Kaizzen.
Pavithran and Subramanian will continue to work closely with Kaizzen CEO Vineet Handa. Announcing the new leadership, Handa said, “I am delighted to announce the elevation of Pavithran and Subramanian as group president and head – North India, respectively. Both have been instrumental in Kaizzen’s meteoric rise, and I know that they will do everything in their power to grow Kaizzen to greater heights. I wish Pavithran and Subramanian the very best for their new roles.”
Having been with Kaizzen for over five years, Pavithran joined the agency as Vice President in the Mumbai office and rose to the position of group president in 2021 holding the global mandate for Kaizzen.
Commenting on this development, Pavithran said, “It is a matter of great honour for me to have been a part of Kaizzen’s growth over the last couple of years. I look forward to leading its talented team in increasing the company’s national and international footprint. As the group president, I am excited to work towards Kaizzen’s holistic expansion, providing opportunities for its people, and diversification of the agency’s client portfolio across varied sectors.” With over 18 years of experience and working with various agencies across sectors, Nikhil brings with him a wide range of experience in brand communications and integrated marketing.”
On the other hand, Subramanian joined Kaizzen in 2018 as director client servicing and rose to become Vice President in 2021. In his current role, Subramanian will hold the mandate for strengthening Kaizzen’s presence in Northern India.
Speaking about this announcement, Subramanian said, “As the communication industry is subject to constant evolution, we aspire to leverage new-age technology and communication platforms to create new opportunities for Kaizzen’s stakeholders. Their trust in us has been integral in this journey, and we look forward to their support in helping Kaizzen achieve greater heights in the future.”
“It has been a privilege to be part of this journey with Kaizzen and I look forward to working closely with the management and team to expand our portfolio across the North,” Subramanian added.
Subramanian has 17 years of experience in brand & product marketing and communications across various sectors.
Brands
Vodafone Idea elevates Vineeth Jayendranath as VP, marketing head Mumbai
Telecom marketer takes charge of Mumbai circle with growth and brand focus
MUMBAI: Vodafone Idea Limited has promoted Vineeth Jayendranath to vice president, marketing head for the Mumbai circle, marking a key milestone in his career as the telecom operator sharpens its regional strategy.
In his new role, Jayendranath will lead marketing efforts across prepaid and postpaid segments in one of the country’s most competitive telecom markets. His mandate includes driving revenue growth, strengthening brand positioning, and deepening customer engagement, while also managing profit and loss responsibilities for the circle.
Sharing the update, Vineeth Jayendranath said, “Excited to share, I am starting my new stint as Vice President, Marketing Head for Mumbai circle at Vodafone Idea Ltd. Would like to thank everyone who has supported me in this journey.”
Jayendranath brings over 12 years of experience spanning telecom and IT, with a strong focus on customer value management and data-led marketing. Since joining Vodafone Idea, he has held multiple leadership roles, most recently serving as general manager leading customer value management and prepaid business across Gujarat, Maharashtra and Goa.
During this period, he handled large subscriber bases and multi-billion rupee revenue portfolios, while rolling out hyper-personalised campaigns and a “segment of one” strategy to improve customer retention and upgrades. He also championed a digital-first approach, pushing adoption of data services and unlimited plans through targeted, insight-driven initiatives.
Earlier, he worked with Idea Cellular Ltd in strategy and business intelligence roles, and began his career at Infosys as a systems engineer. A brief stint at Hyundai Motor India Ltd during his internship added early exposure to marketing strategy.
An alumnus of SVKM’s Narsee Monjee Institute of Management Studies, Jayendranath has steadily built a reputation for combining analytics with marketing execution.
His elevation comes as telecom players double down on circle-level strategies to stay competitive, and Vodafone Idea appears to be betting on data-backed marketing to keep Mumbai firmly in its corner.
