MAM
Top five Indian PR agencies redefining communication landscape
Mumbai: In the ever-evolving world of public relations, having a reliable and innovative PR agency by your side is crucial for effective brand communication and reputation management. In India, several agencies have carved a niche for themselves with their strategic approach, creativity, and track record of successful campaigns. They have established themselves as industry leaders through their strategic approach, creativity, and ability to deliver exceptional results. Whether you’re seeking comprehensive PR solutions, crisis management expertise, or brand visibility, partnering with these agencies can provide the expertise and resources necessary to elevate your brand’s communication game. Here are the top five PR agencies in India, which have been leading the industry and setting new benchmarks:
Weber Shandwick
Weber Shandwick is a global communications powerhouse with a strong presence in India. Known for its strategic counsel and innovative campaigns, the agency has a robust team of PR professionals who excel in media relations, crisis management, and brand storytelling. Weber Shandwick’s extensive network and deep understanding of the Indian market make them a go-to agency for local and multinational brands seeking comprehensive PR solutions.
Cha-Chi
Cha-Chi Communications stands out as one of the top PR agencies in India, revolutionising the way businesses connect with their target audiences through modern integrated PR strategies. The young and dynamic full-service agency aims to bridge the gap between contemporary businesses and the evolving landscape of PR. With a strong commitment to delivering compelling messages to the right target groups, Cha-Chi Communications offers an omnichannel approach to meet the demands of today’s discerning consumers. Cha-Chi Communications is not only at the forefront of PR excellence but also actively contributes to industry insights. They conducted an India In-Depth Survey Report, which involved face-to-face interviews with over 2,000 Indians across 28 states and 7 union territories. This research-driven approach showcases their commitment to understanding the Indian market and leveraging data-driven strategies to deliver impactful campaigns. In a rapidly evolving PR landscape, Cha-Chi Communications stands tall as a visionary agency, combining creativity, strategic thinking, and innovative approaches to redefine PR excellence in India.
Edelman
Edelman is one of the world’s largest PR agencies, with a strong presence in India. Renowned for their strategic thinking and integrated communications approach, Edelman excels in building trust and credibility for brands. From corporate communications to public affairs and crisis management, they offer a comprehensive suite of PR services. Edelman’s in-depth industry knowledge and expertise have earned them a stellar reputation among clients across various sectors.
BCW
BCW (Burson Cohn & Wolfe) is a leading PR agency in India, known for its data-driven and insights-led approach to communication. They combine creativity with analytics to develop impactful campaigns that drive results. BCW specialises in corporate reputation management, crisis communications, and media relations. With a strong network of media contacts and a talent pool of experienced PR professionals, BCW delivers effective communication strategies for brands in diverse industries.
Ogilvy
Ogilvy is a renowned global communications firm with a strong foothold in the Indian PR landscape. They offer a wide range of PR services, including media relations, influencer engagement, and content creation. Ogilvy’s strategic counsel and storytelling prowess enable them to create compelling narratives that resonate with audiences across channels. With a legacy of excellence in the industry, Ogilvy continues to redefine PR standards in India.
Brands
Paytm taps Ujas Shah as vice president for sales, business development
Veteran executive to drive swiping devices and merchant-led growth
BENGALURU: Paytm has appointed Ujas Shah as vice president—sales business development, reinforcing its push to scale offline payments and device-led monetisation as competition in fintech intensifies.
In the role, Shah will lead business development for swiping devices, shape go-to-market strategy and oversee profit-and-loss execution across Paytm’s offline payments stack. His remit includes expanding distribution, tightening merchant lifecycle management and rolling out KPI-led sales systems aimed at improving acquisition and retention.
The appointment reads like an operational signal from the top: execution, discipline and scale now matter as much as growth. Industry executives say device-led payments, long viewed as margin accretive, are back in sharp focus.
Shah is a long-standing Paytm executive, having previously served as national sales head, assistant vice president and general manager for sales. Before joining the company, he held senior roles at Kinara Capital, where he was field sales head, and earlier at Idea Cellular, Tata Teleservices, Samsung Electronics and Asian Paints.
His two decades across telecom, consumer and fintech businesses give him a rare, cross-sector view of distribution-heavy models: an asset as Paytm looks to extract more value from its merchant base amid tighter capital and higher investor scrutiny.
