Ad Campaigns
Zing launches #Apnichoicessechamko campaign
Mumbai – Zing is set to brighten the festive season with campaign, #Apnichoicessechamko. Aiming to make a meaningful impact, the campaign highlights the importance of personal victories achieved through everyday choices, celebrating how even the smallest decisions, rooted in self-belief and perseverance, contribute to a life filled with true joy and purpose. The campaign reminds us that, just like Diwali lights up our lives, our own choices can lead us toward lasting happiness and fulfilment, embodying the festive spirit of transformation and renewal.
The new promo presents a powerful narrative that resonates with young audiences, drawing parallels to the teachings of the Ramayana, where good triumphs over evil. It highlights relatable moments of self-discipline and resilience in the lives of young individuals, who face modern distractions and challenges yet choose to stay true to their goals. This message of staying grounded despite life’s hurdles reflects the essence of Diwali’s light—symbolizing the gradual but sure triumph of positive choices over challenges. Through these small, steadfast victories, Zing’s campaign shines a spotlight on the youth’s potential to not only transform their lives but also inspire those around them.
Commenting on the campaign, Zing business head, Pankaj Balhara said, “Diwali, with its roots in ancient scriptures, symbolizes the ultimate triumph of light over darkness. With #Apnichoicessechamko, we are connecting this timeless message to today’s world, encouraging our young audience to discover strength in their own positive choices and to recognize the lasting glow they bring to their lives and the lives of others. Our viewers face unique pressures in today’s world, but we believe that with consistency and courage, they can illuminate their lives and those around them. We are thrilled to present this message of empowerment, which also reflects the wisdom of our cultural heritage.”
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
