MAM
ONEOTT iNTERTAINMENT launches its enterprise networking solutions brand “CELERITYX”
Mumbai: India’s fourth largest private internet service provider ONEOTT iNTERTAINMENT Limited (OIL), the broadband subsidiary of Hinduja Global Solutions (HGS) announced that it is foraying into the fast-growing enterprise solutions segment in India, leveraging its expertise in technology and domain knowledge gained through its B2C business.
The new brand – CelerityX offers a portfolio of bespoke digital solutions for enterprise customers of any scale or strength.
“CelerityX” combines the word “Celerity”, meaning swiftness or speed, with the letter “X”, which connotes advanced, cutting-edge technology. The brand name reinforces the strong focus on speed, agility, and technology.
CelerityX is all about making networking as easy as using a couple of clicks. The brand offers a comprehensive suite of enterprise solutions, including cutting-edge Broadband over Satellite (BoS), Fiber, and 5G MESH networks, as well as zero-touch digitally enabled industry solutions, across on-premises, cloud, and platform economy environments. Irrespective of the size and scale of the enterprise, CelerityX solutions empower businesses to achieve new heights of efficiency and performance, including significant improvement in productivity and uptimes and definitive reduction in costs.
Digital Media Business whole-time director at HGS and head Vynsley Fernandes said, “We are thrilled to introduce CelerityX to the business world. The brand drives forward our value proposition of making networking faster and simpler for enterprises that demand speed, performance, and reliability. CelerityX will leverage the installed pan-India infrastructure, footprint and network of not only NXTDIGITAL and OIL but also a host of partners who want to monetise their assets.”
CelerityX chief business officer at OIL and business head Sameer Kanse, said, “As an enterprise solutions business, CelerityX is committed to providing innovative solutions and exceptional customer experience. With CelerityX, complexity meets simplicity to empower enterprise businesses for unprecedented success. We provide a complete suite of enterprise networking and connectivity solutions to simplify, secure, and enhance the performance of applications in the cloud economy through a digitally enabled service experience.”
CelerityX is a digitally-enabled networking solution brand that leverages the over 350 city network built by OIL and works extensively with over 10,000 partners of NXTDIGITAL, the Digital Media division of HGS across India to create a pervasive, high-uptime and managed network. CelerityX offers a single interface for feasibility, service delivery visibility, assurance, and billing, allowing enterprises to focus on business outcomes while it manages the network delivery.
AD Agencies
Omnicom Q4: Posts big revenue gains amid restructuring
Company trims underperforming units and launches $5B share buyback to reward investors.
MUMBAI: Omnicom has decided that in the world of global advertising, it is better to be a big fish in an even bigger pond. The marketing powerhouse, which recently swallowed its rival IPG, has kicked off 2026 by showing the market that it is not just buying growth – it is engineering it. In a series of bold strategic manoeuvres, the group has doubled its projected cost-savings target to a whopping $1.5 billion over the next three years.
The fourth-quarter results for 2025, released on 18 February 2026, paint a picture of a company in the midst of a massive structural makeover. Reported revenue for the quarter shot up 27.9 per cent to $5,528.8 million, a figure heavily bolstered by the first full month of IPG’s operations under the Omnicom umbrella. For the full year, revenue reached $17,271.9 million, marking a 10.1 per cent increase as the company integrated heavyweights like Acxiom Real iD and Flywheel Commerce Cloud into its next generation Omni platform.
However, bigger does not always mean tidier. The group reported a Gaap net loss of $941.1 million for the final quarter, or $4.02 per diluted share. This was primarily due to a massive $1.1 billion bill for severance and real estate repositioning, alongside a $543.4 million loss on the sale of non-strategic businesses. When these one-off integration headaches are stripped away, the underlying performance looks far more robust, with adjusted net income reaching $607.7 million and earnings per share of $2.59, comfortably ahead of the prior year’s $2.41.
The group is also trimming the fat elsewhere. Management has identified underperforming and non-strategic units representing approximately $2.5 billion in revenue for exit or sale. Meanwhile, smaller majority-owned markets bringing in $700 million are being moved to minority positions. This portfolio pruning is designed to focus the New Omnicom on higher-growth areas like media, creative content, and data-driven consulting.
Investors, it seems, are being kept sweet with a significant return of capital. The board has approved a fresh $5 billion share repurchase program, initiating an immediate $2.5 billion accelerated buyback. This comes on top of $549.6 million paid out in common dividends during the year.
Performance across the sectors was a mixed bag but generally positive in the heavy-hitting divisions. Media and advertising revenue surged 34.4 per cent in the fourth quarter to $3,322.6 million, while public relations grew 12.4 per cent to $500.8 million. On the flip side, branding and retail commerce saw a 7.0 per cent dip. Regionally, the US remains the engine room, with revenue jumping 51.9 per cent to $2,869.1 million in the quarter, while the UK saw a respectable 18.8 per cent rise to $533.2 million.
With a total debt of $9.1 billion following the IPG acquisition, the group is leaning on its cash-generative nature to keep its investment-grade credit rating intact. Free cash flow for the year stood at $2,226.1 million, up from $1,964.7 million in 2024. As the company moves into 2026, the focus is firmly on the Connected Capability model, essentially ensuring that its global army of talent is pulling in the same direction, and more importantly, within a much leaner budget.
