Brands
A plan for the crease as Complan ropes in cricket’s youngest centurion
Vaibhav Sooryavanshi fronts new ‘Thoda Plan, Thoda Complan’ campaign
MUMBAI: Big innings are rarely accidental, they are planned. That idea sits at the heart of a new move by Zydus Wellness, which has appointed teenage cricket sensation Vaibhav Sooryavanshi as the brand ambassador for its nutritional drink Complan. The appointment coincides with the launch of Complan’s new national campaign, Thoda Plan, Thoda Complan, aimed at sharpening the brand’s relevance in India’s fast-evolving children’s nutrition space. The campaign leans into a simple but powerful belief that big dreams are built on everyday discipline, steady planning, and the right nutritional support at home.
Sooryavanshi’s story mirrors that thinking closely. From long hours at the nets to competing against older players, his rise as India’s youngest centurion has been shaped by structured routines, sustained effort and consistent maternal support. The campaign positions this journey as proof that ambition is rarely overnight, it is prepared for, day by day.
Complan, which is clinically proven to support up to two times faster growth, is formulated with milk proteins and thirty four vital nutrients. The drink is designed to support not just physical growth but also memory, concentration and immunity, reflecting the growing parental focus on balanced physical and cognitive development.
Commenting on the association, Zydus Wellness chief executive officer Tarun Arora said the partnership reflects the brand’s long-standing philosophy. He noted that as expectations around children’s nutrition evolve, Complan is focused on credible, science-backed solutions that emphasise preparation, discipline and sustainable development values embodied by Sooryavanshi’s journey.
Over the years, Complan has steadily repositioned itself from being seen purely as a growth drink to a more holistic nutrition partner. Its messaging has expanded to include readiness, focus and long-term development, aligning with how modern parents view success beyond height charts alone.
For Sooryavanshi, the association is personal. He described Complan as a constant companion from local practice grounds to the national stage, crediting daily planning, his mother’s support and the right nutrition for helping him stay sharp and competitive. The campaign’s central phrase, he said, captures the rhythm of everyday preparation that fuels big ambitions.
The campaign will roll out through an integrated mix led by a television commercial inspired by Sooryavanshi’s real-life journey. The film traces his formative years of discipline and self-belief, with his mother and Complan shown as steady presences throughout. Digital films, influencer collaborations and wider consumer engagement initiatives are also planned.
With Thoda Plan, Thoda Complan, the brand signals its next phase positioning itself as a science-led ally for families navigating the growing ambitions, pressures and possibilities shaping today’s childhoods.
Brands
Radico Khaitan appoints Kunal Madan as chief marketing officer
Promotions signal focus on premium spirits, global expansion and homegrown leadership
UTTAR PRADESH: Radico Khaitan has elevated two long-serving insiders to its top leadership team, signalling a bold push into premium spirits and global markets. Kunal Madan steps in as chief marketing officer, while Sudhir Upadhyay takes charge as chief sales officer, both part of what managing director Abhishek Khaitan calls a consciously built next-generation leadership bench.
“At Radico Khaitan, our growth has always been powered by people,” Khaitan said. “True leadership is not imported, it is cultivated.” He added that empowering internal talent ensures continuity while keeping the company globally competitive and future-ready.
Madan, with over 20 years of experience across global sales and marketing, will drive brand architecture, marketing strategy, and the premiumisation agenda, including travel retail. Upadhyay, who has 25 years in the industry and was most recently national sales head, will oversee distribution expansion and execution across markets.
The leadership reshuffle comes amid Radico’s intensified focus on premium spirits, a segment driving higher margins and international growth. Last year, Ajay Kakkar was brought on to head the Premium On-Trade vertical, targeting modern and institutional channels to boost presence in high-growth segments.
Meanwhile, Amar Sinha stepped down as chief operating officer after contributing across multiple growth phases. Khaitan acknowledged Sinha’s role in supporting the company’s trajectory, while Sinha described his tenure as “an absolute privilege,” crediting Khaitan’s leadership for shaping the company’s strategic direction.
With a homegrown leadership bench and a clear premium agenda, Radico Khaitan is set to accelerate its global expansion while doubling down on brand elevation and market impact.
