Brands
A plan for the crease as Complan ropes in cricket’s youngest centurion
Vaibhav Sooryavanshi fronts new ‘Thoda Plan, Thoda Complan’ campaign
MUMBAI: Big innings are rarely accidental, they are planned. That idea sits at the heart of a new move by Zydus Wellness, which has appointed teenage cricket sensation Vaibhav Sooryavanshi as the brand ambassador for its nutritional drink Complan. The appointment coincides with the launch of Complan’s new national campaign, Thoda Plan, Thoda Complan, aimed at sharpening the brand’s relevance in India’s fast-evolving children’s nutrition space. The campaign leans into a simple but powerful belief that big dreams are built on everyday discipline, steady planning, and the right nutritional support at home.
Sooryavanshi’s story mirrors that thinking closely. From long hours at the nets to competing against older players, his rise as India’s youngest centurion has been shaped by structured routines, sustained effort and consistent maternal support. The campaign positions this journey as proof that ambition is rarely overnight, it is prepared for, day by day.
Complan, which is clinically proven to support up to two times faster growth, is formulated with milk proteins and thirty four vital nutrients. The drink is designed to support not just physical growth but also memory, concentration and immunity, reflecting the growing parental focus on balanced physical and cognitive development.
Commenting on the association, Zydus Wellness chief executive officer Tarun Arora said the partnership reflects the brand’s long-standing philosophy. He noted that as expectations around children’s nutrition evolve, Complan is focused on credible, science-backed solutions that emphasise preparation, discipline and sustainable development values embodied by Sooryavanshi’s journey.
Over the years, Complan has steadily repositioned itself from being seen purely as a growth drink to a more holistic nutrition partner. Its messaging has expanded to include readiness, focus and long-term development, aligning with how modern parents view success beyond height charts alone.
For Sooryavanshi, the association is personal. He described Complan as a constant companion from local practice grounds to the national stage, crediting daily planning, his mother’s support and the right nutrition for helping him stay sharp and competitive. The campaign’s central phrase, he said, captures the rhythm of everyday preparation that fuels big ambitions.
The campaign will roll out through an integrated mix led by a television commercial inspired by Sooryavanshi’s real-life journey. The film traces his formative years of discipline and self-belief, with his mother and Complan shown as steady presences throughout. Digital films, influencer collaborations and wider consumer engagement initiatives are also planned.
With Thoda Plan, Thoda Complan, the brand signals its next phase positioning itself as a science-led ally for families navigating the growing ambitions, pressures and possibilities shaping today’s childhoods.
Brands
UK’s OnlyFans seeks US investor at $3bn valuation after owner’s death
The adult video platform is seeking stability after the death of its billionaire owner
LONDON: OnlyFans is looking for a new partner. The London-based adult video platform is in advanced talks to sell a minority stake of less than 20 per cent to Architect Capital, a San Francisco-based investment firm, in a deal that would value the business at more than $3bn (£2.2bn).
The move is driven by an urgent need for stability. Leonid Radvinsky, the Ukrainian-American billionaire who owned OnlyFans, died of cancer last month at the age of 43, leaving the future of one of Britain’s most profitable privately held businesses suddenly uncertain.
The choice of Architect Capital is not arbitrary. The firm has deep expertise in financial services, which aligns neatly with OnlyFans’ ambitions to offer banking products to its creators, many of whom have long struggled to access basic financial services because of the nature of their work.
The numbers behind OnlyFans are, by any measure, staggering. The platform posted revenues of $1.4bn in the year to 30th November 2024, with a pre-tax profit of $684m, up four per cent on the prior year. Payments to creators totalled $7.2bn over the same period, a rise of nearly ten per cent. Radvinsky personally collected $701m in dividends from the business in 2024 alone, on top of more than $1bn in such payments he had already received. The platform, run through its parent company Felix International, hosts 4.6m creator accounts, with performers keeping 80 per cent of subscription proceeds and the platform pocketing the remaining 20 per cent. It has 377m fan accounts in total.
The current minority stake talks represent a notable scaling back of ambitions. In January, OnlyFans was reported to be in discussions with Architect about selling a majority stake of 60 per cent. Before that, the company had explored a sale to a consortium led by Forest Road Company, a Los Angeles-based investment firm. Neither deal materialised.
OnlyFans has built an enormously lucrative business on content that mainstream finance has long refused to touch. Now, with its owner gone and a $3bn valuation on the table, it is looking for the kind of respectable institutional backing that might finally persuade the banks to take its calls.
