Brands
Religare Broking taps Vijay Kumar Goel as managing director
Veteran banker to scale broking, wealth distribution and digital capabilities
NEW DELHI: Religare Broking has appointed Vijay Kumar Goel as managing director, reinforcing its leadership as the firm steps up efforts to scale its core broking business and expand wealth product distribution.
Based in New Delhi, Goel will lead the company’s strategic growth agenda, with a focus on client engagement, digital platforms and research capabilities, as India’s capital markets are reshaped by rising retail participation and accelerating digitisation.
A chartered accountant and cost accountant, Goel brings more than three decades of experience across broking, retail NBFCs, asset management, investment and insurance distribution, private wealth management and affordable home finance.
He spent over 14 years at the Motilal Oswal group, serving as managing director and chief executive officer across its broking and distribution, private wealth management and home finance businesses. Earlier, he spent 11 years with the Aditya Birla group, where he began his career in 1994 across multiple financial services verticals.
Most recently, Goel worked independently as an executive coach and business growth consultant, advising financial services firms and mentoring senior leadership teams.
Religare Enterprises group CHRO Indranil Choudhury, said the appointment underlined the group’s focus on strengthening its broking and wealth distribution engines while deepening customer-centric, technology-led capabilities.
Goel said India’s capital markets were entering a phase of structural growth, driven by expanding investment products and higher retail engagement. He added that Religare Broking’s platform and legacy provided a strong base to build differentiated and scalable growth through sharper product propositions and deeper client relationships.
Religare Broking is a wholly owned subsidiary of Religare Enterprises, with a presence across more than 400 cities and a customer base exceeding 1 million.
Brands
Lotus Herbals unveils HydroActivated sunscreen with high-impact campaign
Harnaaz Sandhu fronts digital push spotlighting breakthrough sun care tech
MUMBAI: Lotus Herbals has rolled out a high-decibel marketing campaign to introduce what it calls India’s first hydro-activated sunscreen, aiming to reshape how consumers think about sun protection.
At the centre of the launch is the Safe Sun HydroActivated Sunscreen SPF 50+ PA+++, a formulation built on a patent-pending Hydrosome Technology that activates on contact with moisture. Unlike conventional sunscreens that can weaken with sweat, this product is designed to do the opposite, boosting protection when the skin is exposed to water or perspiration.
The campaign is led by Harnaaz Sandhu and is being amplified across OTT platforms, social media and outdoor locations in key metro cities. The brand film takes a light, relatable approach to everyday sunscreen struggles such as uneven application and fading protection, while positioning the new product as a reliable, high-performance alternative for active lifestyles.
Beyond its core technology, the sunscreen features next-generation UV filters and Edelweiss Flower Extract, offering hydration alongside protection. The formula claims up to 10 hours of water resistance and even, all-round defence against sun exposure and tanning, targeting consumers who want both skincare and performance in one product.
Speaking about the launch, Lotus Herbals chairman and managing director Nitin Passi said, “We are excited to launch India’s first sunscreen with hydroactivated technology which is our most innovative product launch. This isn’t just a sunscreen; it’s a technological breakthrough that utilises a novel manufacturing process. We’ve created a product that stays invisible on the skin yet becomes a performance powerhouse when the user is most active.”
Sharing her experience, Lotus Herbals brand ambassador Harnaaz Sandhu said, “I am thrilled to be associated with Lotus Herbals Safe Sun for their new sun protection campaign. In my world, there is no room for shortcuts, and I need functional and reliable products that work as hard as I do. The hydroactivated sunscreen is a game-changer because it blends with my skin and protects me better when I’m pushing my limits.”
The campaign is being distributed across platforms including JioStar connected TV integrations and ZEE5, along with television placements such as Sa Re Ga Ma Pa in West Bengal. A large influencer push involving over a thousand creators, along with in-store branding and retail activations, is also part of the rollout.
With a blend of science-led positioning and mass-market storytelling, Lotus Herbals is betting on innovation to stand out in the crowded sun care segment, hoping its moisture-powered promise strikes the right chord with today’s always-on consumers.
