iWorld
Awkward silence as Awkward Goat’s X account gets pulled down
MUMBAI: When the influencer known as Awkward Goat disappeared from X this week, it set off a storm of speculation. Her real name is Divija Bhasin, a counselling psychologist-turned-content creator and while the exact reason for her suspension remains unconfirmed, the timing coincides with a heated controversy around her recent “Proud R-word” campaign.
Bhasin’s campaign sought to reclaim the slur “randi” (a word historically used to degrade women, including sex workers) by calling herself “a proud randi,” a move that sparked widespread backlash. Critics argued that her reclamation effort trivialises the word’s painful history.
At least one complainant has filed a First Information Report (FIR), alleging that Bhasin’s campaign influenced minors to adopt the slur in their social media bios.
Bhasin responded defiantly: “If I go to jail … I’ll happily go if it means people will finally start taking verbal abuse against women seriously.”
Though she’s built a significant following as a mental health advocate Forbes India ranked her among its top digital creators. Bhasin has also drawn criticism over whether she is sufficiently qualified. Some social media users have challenged her use of the title “psychologist,” alleging she misrepresents her credentials.
She’s also been accused of blocking critics, including those who say she spreads “inaccuracy and misinformation” in her psychology-related content.
This isn’t Bhasin’s first run-in with public outrage. Earlier, she floated unconventional views on marriage refusing to wear sindoor or mangalsutra, not taking her husband’s surname, and describing her relationship on her own terms.
That video too drew both praise and criticism, with some lauding her modern take and others rebuking her for what they saw as an intentional provocation.
While X (formerly Twitter) has not confirmed the reason behind the suspension, some observers link it to the backlash surrounding her “Proud R-word” activism. The legal complaints, especially relating to minors and a sensitive slur, align with a volatile moment in her public journey. Others speculate it could be a content moderation move, or even linked to mass reporting campaigns.
Why It Matters
. Influencer accountability: Bhasin’s story raises bigger questions about influencers reclaiming controversial language, and where the line lies between empowerment and harm.
. Platform responsibility: Whether the suspension is for policy violations or reputational damage, it highlights how platforms like X handle creator conduct amid public outcry.
. Mental health discourse: As a self-identified psychologist, Bhasin’s run-ins reflect the tension between influencer content and professional responsibility. Critics argue that her provocative style undermines trust in mental health advice.
. Social activism vs. backlash: The episode demonstrates how social movements can erupt but also combust when rooted in reclaimed words that carry deep historical trauma.
For now, Divija Bhasin has not publicly confirmed why her X account was suspended. Whether the “Proud R-word” controversy is directly linked remains unverified, but the convergence of backlash, legal pressure, and platform penalties has made this one of the most widely watched influencer controversies in recent months.
iWorld
Ankuur Rajesh Kapila named national sales head – India at ZEE5 & digital
Former sports-gamification executive to drive revenue strategy and digital monetisation across India
MUMBAI: A seasoned dealmaker across television, sport and digital, Kapila steps in as national sales head – India, charged with sharpening revenue strategy, widening market reach and deepening digital monetisation. The mandate is clear: convert scale into sales and attention into advertising.
The move bolsters the streaming ambitions of Zee Entertainment Enterprises Limited as competition intensifies in India’s crowded OTT market. The focus will be on stronger advertiser tie-ups, smarter packaging and monetisation that keeps pace with shifting viewer habits.
Kapila arrives from JioStar India Pvt. Ltd., where as vice president – sports gamification he helped scale Jeeto Dhan Dhana Dhan into one of the country’s largest live play-along ecosystems. During the Indian Premier League and major international tournaments, the platform engaged over 300 million fans, blending branded integrations with sponsorship-led revenues.
The appointment also marks a homecoming. Across a 14-year earlier stint at the company, Kapila handled brand solutions across regions and genres, led key account management for the GEC cluster and oversaw programming and content acquisition at Zee Studio. Few executives have worked as many sides of the revenue engine.
For ZEE5, the signal is unmistakable: monetisation is back in the spotlight. With advertisers chasing measurable impact and platforms chasing profitability, Kapila’s brief is to make growth pay. In the streaming wars, scale is vanity, revenue is sanity, and momentum is everything.
