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Shoppers Stop doubles down on luxury beauty gamble

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MUMBAI: Shoppers Stop is betting big on lipstick and mascara. The Mumbai-based department store chain disclosed on 25 November that it has pumped an additional Rs 10 crore into Global SS Beauty Brands, its wholly-owned beauty subsidiary, bringing total investment in the venture to Rs 105 crore.

The infusion, completed through a rights issue of preference shares, marks the fourth tranche of funding since April when Shoppers Stop’s board approved investing up to Rs 50 crore in the beauty operation. The company has now exceeded that ceiling, signalling confidence in a subsidiary that has grown explosively—turnover surged from Rs 14 crore in FY 2022-23 to Rs 220 crore in FY 2024-25.

Global SS Beauty Brands operates speciality beauty stores and distributes cosmetics, positioning itself as the “partner-of-choice for leading international brands” in India’s luxury beauty market. The subsidiary is in expansion mode, using the fresh capital for new stores and working capital as it chases market share in a sector where affluent Indian consumers are increasingly trading up to premium products.

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The timing is shrewd. India’s beauty and personal care market is booming, driven by rising incomes and social media-fuelled demand for international brands. Shoppers Stop, facing pressure in its core department store business, is hedging its bets by building out a dedicated beauty platform.

Whether Indians will buy enough Chanel and Dior to justify a Rs 105 crore wager remains to be seen. But Shoppers Stop is clearly convinced the future smells of expensive perfume.

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Brands

Himanshu Khanna joins CKA Birla Group as group chief marketing officer: report 

Former Raymond lifestyle CMO to lead group-wide brand and marketing strategy

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MUMBAI: According to a media report citing industry sources, senior marketing leader Himanshu Khanna has joined CKA Birla Group as group chief marketing officer.

Khanna moves from Raymond Limited, where he served as chief marketing officer for the lifestyle division since August 2021, overseeing the marketing transformation of the company’s nearly $1 billion lifestyle business. His tenure featured a sharper consumer focus, a digital-first operating model and large-scale retail and brand modernisation.

At Raymond, Khanna led brand strategy and growth across a broad portfolio including Raymond suiting and shirting, Park Avenue, ColorPlus, Parx, Ethnix by Raymond, ready-to-wear, Raymond Home and Raymond made-to-measure. His remit also covered retail marketing, digital marketing, consumer insights, visual merchandising and brand protection.

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Before joining Raymond, Khanna was business head for the FMCG division at RP-Sanjiv Goenka Group, with full P&L responsibility. During this period, he scaled the snack brand Too Yumm!, drove rapid revenue growth, led the integration of Apricot Foods following its acquisition and executed a business turnaround.

Khanna’s career spans over three decades across global consumer companies, with senior leadership roles at Beam Suntory, Wrigley, PepsiCo, Cadbury and Nestlé.

Widely regarded as a seasoned marketing operator, Khanna is a familiar presence at leading industry forums and is considered among the most in-demand marketing leaders in the country.

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