Brands
Go Colors steps out in style with flagship splash on Linking Road
MUMBAI: If Mumbai needed a new fashion pit stop, Go Colors just dropped one with flair, fabric and a full dose of pop-culture charm. The bottomwear brand has opened its sprawling 2,400 sq ft flagship store on Bandra’s iconic Linking Road, its largest outlet among 64 stores in the city, signalling a bold next chapter in its retail expansion.
The launch was fronted by content creator and brand ambassador Prajakta Koli, whose MostlySane energy lit up the store as she explored the space, interacted with fans, and shared her favourite looks. The opening builds on Go Colors’ successful large-format debuts in Chennai and Bengaluru, cementing its growing ambition to redesign experiential retail for Indian women.
At a moment when women across the country are seeking comfort that doesn’t compromise style, Go Colors is sharply positioning itself as the foundation of the everyday wardrobe. Because when your bottoms fit right office hours, late-night drives, weekend brunches, airport dashes, family dinners everything else simply falls into place. And Go Colors is building an entire ecosystem around that truth.
The flagship store amplifies this philosophy with immersive zones, curated edits, dedicated category walls, spacious trial rooms and a layout designed for discovery. Shoppers can browse an expansive range of silhouettes, fabrics, colours and fits crafted for all age groups, body types and lifestyles, a hallmark of the brand’s inclusive DNA.
“Linking Road is where Mumbai shops to discover itself,” said Go Colors founder & CEO Gautam Saraogi. “After Chennai and Bangalore, this flagship is a natural next step. It reflects our long-term vision to build deeper, experience-led retail that makes our full range accessible to India’s diverse shoppers.”
The store also houses a dedicated display for the MostlySane limited-edition collection, co-created with Prajakta. Designed around individuality, comfort and expressive self-style, it mirrors the sensibilities of India’s digital-first generation. “Today’s woman wants clothing that moves with her life. This collection brings that belief to life,” added Go Colors CMO Vatsal Koolwal.
Prajakta echoed the sentiment, calling the store “inclusive, welcoming and built around what women actually need.”
With more than 800 exclusive stores across 200 plus cities, Go Colors has evolved far beyond its leggings legacy. It now owns a sharp niche: bottomwear done exceptionally well durable, versatile, fashion-forward and crafted for real, everyday India. The brand plans to maintain its momentum by opening 80–90 net new stores every year, powered by innovation, design and an elevated retail playbook.
With its Bandra flagship, Go Colors isn’t just expanding a retail footprint, it’s stitching itself deeper into the wardrobes, routines and self-expression of Indian women, one perfect fit at a time.
Brands
Hyundai launches updated Ioniq 5 with 84 kWh battery, 690 km range
Priced at Rs 55.7 lakh, adds design, tech and safety upgrades.
MUMBAI: Charge it up, stretch it out, Hyundai’s latest electric upgrade is going the distance, quite literally. Hyundai Motor India Limited (HMIL) has introduced an updated version of its Ioniq 5, packing in a larger 84.0 kWh battery that delivers a claimed range of up to 690 km (ARAI-certified), marking a significant leap in everyday usability for its flagship electric SUV.
Built on Hyundai’s Electric Global Modular Platform (E-GMP), the refreshed IONIQ 5 aims to balance performance with practicality, reducing range anxiety while making long-distance electric travel more viable. The upgrade builds on a model that has already secured global recognition, including the World Car of the Year title.
The changes aren’t just under the skin. On the outside, the SUV gets a sharper, more futuristic look with redesigned front and rear bumpers, new skid plates, sporty alloy wheels, a revised rear spoiler and updated V-garnish lighting, all while retaining its signature Parametric Pixel design.
Inside, Hyundai has focused on making the experience more intuitive. The cabin now features a redesigned three-spoke steering wheel with illuminated pixel elements, dual 12.3-inch displays, and a reworked wireless charging pad integrated with physical controls for seat functions small tweaks that aim to improve day-to-day usability.
On the tech front, the IONIQ 5 gets Hyundai’s Connected Car Navigation Cockpit (ccNC), Controller Over-the-Air (C-OTA) updates, and now supports wireless Android Auto and Apple CarPlay. New additions such as Active Sound Design and in-car payment integration for EV charging reflect a push towards a more seamless, connected ownership experience. Remote immobilisation via Bluelink has also been introduced as an added security layer.
Safety sees incremental upgrades too, with features like Parking Collision-Avoidance Assist (Rear) and side parking distance warnings enhancing manoeuvrability in tight urban spaces.
The updated IONIQ 5 is available in four colour options Gravity Gold Matte, Midnight Black Pearl, Titan Grey and Optic White with an Obsidian Black interior theme.
Priced at Rs 55.7 lakh (ex-showroom), the new IONIQ 5 positions itself as a more rounded offering, less about futuristic promise, and more about making electric mobility fit seamlessly into everyday life.
