MAM
P&G launches Pantene Long Black Shampoo
MUMBAI: FMCG major Procter & Gamble has announced the launch of Pantene Long Black, a variant of its Pantene Shampoo brand.
Pantene was launched in India in 1995. The company launched Pantene Long Black as research conducted in the small towns and villages of India found that there was a need for a product that would enable the Indian woman to have long, smooth uniformly black hair which does not look dull or faded at the tips. The product, which is grey in colour, contains no artificial hair dyes or colourants. Its new patented pro-vitamin Moist black formula makes hair look naturally dark and healthy. The product penetrates hair from root to tip and the regular use of the product helps repair hair damage and also strengthens hair at the ends.
A TVC to promote the product is already on air on mainstream channels. The ad features a woman laughing as she asks the viewer whether there was any other product that could give the hair a natural colour of black. The company will also do print ads as well as in-store advertising through retail outlets.
The company has brought down Global Pantene artistic director and hair stylist Andy Uffels from Holland to promote the product. He said that the wavy texture of the Indian woman’s hair gave him the opportunity to come up with different ideas.
“Over the seven years that I have closely worked with Pantene I have seen it successfully provide solutions for every hair problem and every hair look that a woman desires whether it be in Europe or Asia. The Indian woman considers long, smooth black hair as the Gold standard and this product will her achieve just that,” he said.
Brands
Manindra Mohan joins CoinDCX as SVP & head – data & analytics
Former Amazon and Unacademy analytics leader to scale crypto insights
MUMBAI: India’s crypto exchange CoinDCX has appointed Manindra Mohan as SVP and head of data and analytics, bringing on board a seasoned data strategist at a time when the country’s digital asset market is entering a decisive phase.
In his new role, he will steer enterprise-wide data science, analytics and business intelligence initiatives. His mandate spans product, growth, risk and customer experience, with a clear brief to embed data-led decision-making into the company’s core as it scales across India and beyond.
Announcing the move, Mohan said he was “thrilled” to join CoinDCX, calling the Indian crypto market pivotal and ripe with opportunity. He thanked co-founders Sumit Gupta and Neeraj Khandelwal, along with Mridul Gupta, for the opportunity to help shape what he described as the future of finance.
He noted that architecting data solutions for a 24 hour global asset class presents a formidable challenge. Yet, he added, the chance to redefine financial access and drive crypto adoption “across every pin code in India” makes the task compelling.
Mohan arrives with nearly two decades of experience across technology, media and digital platforms. Before CoinDCX, he served as head of data science, analytics and BI at Carousell Group. Prior to that, he was SVP and head of analytics at Unacademy, where he built and scaled the analytics and insights function supporting product, sales, marketing and finance teams.
His earlier stints include heading analytics for Amazon prime video in India, where he oversaw data across product, acquisition, engagement and content, as well as serving as senior manager data sciences and advanced analytics at VMware and senior manager marketing and digital analytics at Dell Technologies. He began his career as senior business analyst at Cognizant, working on large scale crm and analytics implementations for global clients.
Colleagues describe Mohan as a builder of teams as much as models. From managing global analytics rollouts to leading large cross functional units, he has consistently combined statistical rigour with commercial instinct.
At CoinDCX, that blend could prove timely. As crypto exchanges navigate regulation, volatility and rising user expectations, data is no longer a back office function. It is the compass. With Mohan at the helm of analytics, CoinDCX is betting that sharper insights will translate into deeper trust and broader adoption in a market that never sleeps.
