MAM
MTV launches a new interactive concept in the US
NEW YORK: The next paradigm shift in instantaneously gauging the popularity of music videos on music TV channels through mobile interactivity is here! Snap polls on the mobile phones will determine which videos will be aired on music channels.
MTV and Virgin Mobile USA have announced the launch of *MTV ( read as “Star-MTV”), a new wireless brand from MTV available to customers in the US.
MTV will premiere a programme called Video Clash – a new interactive series that pits one video of a popular artiste against another. Viewers vote for the videos they wish to see through *MTV by using their mobile phones. The results of the vote are displayed in real-time and the video is aired on the channel within a specified time. Fans of the two “warring video artistes” can send personal messages which will be screened on air while the video is being played.
MTV also provides Virgin Mobile users with mobile “sneak peek” updates on their favorite programmes and MTV.com games, breaking stories from MTV News, video voting, audio postcards from music and TV celebrities to send to friends, Wake-Up Calls, Rescue Rings and more.
Indian telcos and music channels can note this development, and try it here.
MAM
Infinix Note Edge launches tomorrow with Yashasvi Jaiswal campaign
#WorldTakeNote film backs performance over hype as brand pushes AI-powered smartphone.
MUMBAI: Infinix isn’t waiting for the world to notice, it’s serving notice with a sharp new edge. The brand today unveiled the Note Edge, set to launch tomorrow, alongside a high-impact 77-second film featuring young Indian cricket sensation Yashasvi Jaiswal that captures its core mantra, performance over noise. The #WorldTakeNote campaign draws a clever parallel between Jaiswal’s rise from doubted talent to youngest Indian to score 1,000 Test runs in a calendar year before turning 23 and joint-fastest to 2,000 Test runs in 40 innings and Infinix’s own challenger story. It champions raw calibre, consistent delivery and letting results silence the doubters, rather than chasing headlines.
Jaiswal, now brand ambassador for the Note series, said, “I have always believed that hard work, preparation, and self-belief matter more than noise around you. Together, we are launching the Note Edge, which stands for performance, innovation and delivering real value to users. This collaboration reflects the same spirit that drives me on the field and that inspires me off it.”
The Note Edge arrives loaded with cutting-edge specs, Android 16-based XOS 16 for smoother personalisation and fluid animations, smarter AI features, India’s first MediaTek Dimensity 7100 SoC, ultra-fast charging, a sleek 7.2 mm design and a One Tap AI Button. Positioned as an all-round performer, it balances strength in design, display, power, camera and durability no single hero feature, just integrated everyday excellence for students, gamers, creators and ambitious first-timers.
Havas Creative India, MD & chief creative officer Anupama Ramaswamy summed up the vibe, “Gen Z doesn’t wait for the world to take note. They make sure it does… Yashasvi Jaiswal represents that spirit. A young talent who never waited for permission. Ambitious. Self-made. Slightly disruptive. Completely unapologetic. This campaign is built on one simple idea. When ambition meets expression and finds its edge, you don’t chase the spotlight. You become impossible to ignore.”
The phone will be available tomorrow on Flipkart, the official website and retail stores nationwide. In a market flooded with flashy claims, Infinix is betting the quietest way to stand out is to let the specs and Jaiswal’s straight-drive swagger do the talking. Whether you’re team cricket or team tech, tomorrow’s launch promises to give both a fresh reason to pay attention.
