GECs
InNetwork encashes Baghban’s success
MUMBAI: Hinduja TMT’s wholly-owned subsidiary InNetwork Entertainment is reaping the benefits ofBaghban’s success.
According to a company release, InNetwork association with the recent BR Chopra blockbusterBaghban is yielding good results with the film turning out to be a hit in both the domestic as well as the international circuits.
Apart from being a world right controller of the film for the next 10 years, InNetwork is entitled to 10 per cent of the total value for which various rights have been sold. This includes the total coverage and 40 per cent of producers’ share of overflow.
InNetwork, quoting trade reports, says the revenue of the film in the first eight weeks has been Rs 80 million (net) in the domestic market and a similar amount in overseas market.
While InNetwork has received Rs 12 million towards 10 per cent of total coverage, the company’s share of the overflow from producers’ account is expected to be in the region of Rs 10 million. The overseas rights of the film have been purchased and sold at a profit and the overflow over a minimum guarantee collection in the overseas market will also accrue to the company, says the release.
InNetwork’s similar project for Rahul Productions Hum Do Hamara Ek is expected to hit the screen in the first quarter of 2004. Some of the other ongoing projects of the company include Hindi films likeSocha Na Tha, Ek Hasina Ek Diwana, Kyon Ho Gaya Na Pyar and Mehbooba .
GECs
Zee scales syndication with global tie-ups, 350 plus channel MCN
Vertical, dubbed and audio formats boost digital reach
MUMBAI: Zee Entertainment Enterprises Ltd. is giving its content library a fresh passport. The company has stepped up its syndication push, signing global partnerships, experimenting with new-age formats and building a multi-channel network that now spans more than 350 channels.
With the newly secured MCN licence, Zee can manage, distribute and monetise content across leading digital platforms at scale, strengthening its presence in the fast-growing creator and short-form ecosystem.
To keep pace with changing viewing habits, the company is also reshaping its content into formats built for the small screen in your hand. In a tie-up with micro-drama platform Story TV, select titles are being reworked into vertical, short-duration episodes tailored for mobile-first audiences.
Beyond India, the syndication team is widening its global footprint with foreign-language dubbing and regional partnerships across Europe, Africa and Latin America, opening up fresh markets for Indian stories.
Zee is also tapping into the audio boom. It has begun licensing audio remake rights for legacy properties such as Zee Horror Show, with several more titles lined up for audio-first adaptations.
On the digital front, the company has made progress in monetising non-exclusive rights for library films, while converting select shows and movies from horizontal to vertical formats to improve discoverability on short-form platforms.
Zee Entertainment Enterprises Ltd. business head syndication Vinod Johri, said syndication has emerged as a strong growth lever for the company. He noted that the combination of a large MCN network, global partnerships and new formats such as vertical video and audio is helping build a future-ready engine that extracts more value from the content library.
Together, these moves signal a platform-agnostic approach to storytelling, as Zee repackages, localises and redistributes its IP across geographies, formats and screens, ensuring its catalogue keeps working long after the first broadcast.
