News Broadcasting
MTV, Nick join One Alliance platform
MUMBAI: MTV Networks India today announced a tie-up with The One Alliance for distributing MTV, India’s leading music and youth channel and Nickelodeon, the children’s channel. Each channel, already encrypted, would be made available for a price of Rs 3 to subscribers.
The agreement was signed today by MTV Networks India MD Alex Kuruvilla; Set India CEO Kunal Dasgupta and Discovery Communications India MD Deepak Shourie. The deal ends almost a year of speculation on an alliance between the two. There has been talk in the industry for several months about which platform MTV may choose to associate with and a music channel and a kids’ channel that One Alliance would try to bring into its kitty.
“This strategic alliance further strengthens The One Alliance’s position as the leading bouquet,” said Dasgupta.
According to MTV Networks India Vice President-Network Development, South Asia Sanjev Hiremath, the talks with the One Alliance were in progress for a long time, but the environment to clinch the deal became favourable only now.
The addition of MTV and Nickelodeon complements the diverse mix of programming choices offered by The One Alliance bouquet, which currently comprises eight channels – Set, Max, AXN, HBO, Discovery, Animal Planet, NDTV India and NDTV 24×7.
The One Alliance president Shantonu Aditya says,”We are very proud to be associated with the best of channels. With the addition of MTV and Nick, the bouquet is now complete.”
“The One Alliance has proved to be the best distribution platform in the country and we believe that the reach of MTV and Nickelodeon will increase tremendously after joining the Alliance. MTV Networks India is proud to announce this partnership with The One Alliance,” said Kuruvilla.
“The music and children’s programming will strengthen the offerings of The One Alliance”, said Shourie.
Last year, The One Alliance added movie channel HBO and the Prannoy Roy promoted news channels – NDTV India and NDTV 24×7 to its bouquet.
News Broadcasting
Zee Business corners 74.2 per cent market share on Budget Day, BARC data shows
Channel extends lead as investors tune in for policy decoding and markets
MUMBAI: Zee Business tightened its grip on India’s business news audience on Union Budget Day, commanding a 74.2 per cent market share during peak coverage hours, according to data from Broadcast Audience Research Council (BARC).
The numbers, tracked between 0800 and 1000 hrs in north India among NCCS ABC males aged 22 and above, underscore the channel’s dominance as investors and traders tuned in for real-time policy decoding and market reaction. The share was calculated across two business news channels.
Industry executives say the spike mirrors an earnings-call-style verdict from viewers: speed, clarity and conviction won the day. Zee Business has retained its leadership beyond Budget Day, topping the charts on a daily, weekly and monthly basis, signalling sustained audience loyalty rather than a one-off surge.
The ratings momentum carried into Budget Samvad 2026, the channel’s flagship post-Budget discussion, broadcast live from the Bombay Stock Exchange. The session was moderated by Zee Business managing editor Anil Singhvi, and featured market veteran Ramesh Damani, among other participants.
Viewers were drawn to wall-to-wall Budget analysis, sharp market calls and plain-English interpretation of policy measures: an approach that continues to differentiate the channel in a crowded news market.
“The 74.2 per cent share reflects viewer trust in timely and credible market insight,” Singhvi said, adding that the post-Budget forum was designed to move beyond headlines and unpack the implications for investors and the broader economy.
