News Broadcasting
‘CNN working to build India content’
CNN International, which lags far behind other international news channels like CNBC and the BBC World in India, aims to expand its coverage of the subcontinent, Anshuman Mishra, managing director of Turner International India, has said.
He made his comments while attending the ‘Eureka 2001’ awards ceremony in Mumbai on Monday organised by the Entrepreneurship Cell of Indian Institute of Technology (IIT), Mumbai, in association with CNN and Avendus.
Responding to queries on why the ratings of CNN had failed to pick up in comparison to CNBC and BBC, he said he had yet to go through the details of the rating. “But we are working to built the Indian content. Other channels like TCM Cartoon Network are doing well,” Mishra said, indicating that at this juncture the ratings issue was no paramount to CNN’s opeartions.
Ranjita Menon, marketing communication manager, South Asia, while echoing Mishra on the rartings issue, said shows like Q & A at prime time were doing extremely well. “We get responses from all parts India. The special show for the Gujarat earthquake was well received. Other India related programes like CNN India dotcom and Style South Asia are also doing well. We are looking forward to more India related programmes,” Menon said.
On the issue of outsourcing of content from Indian producers like Bharat Bala Productions, Menon said that for now they were providing fillers only.
“We reach around 5 million homes in India, while we are the leader in Asia”, Menon said. Quoting figures from The Asian Target Market Survey 2000 (ATMS) conducted by AC Nielsen, Menon said CNN International reaches 38 per cent of upscale business people in Asia on a monthly basis compared to CNBC’s 20 per cent and BBC World’s 19 per cent.
The association with Eureka 2001 is the first major on-ground initiative by CNN in India. “We are looking forward to supporting budding entrepreneurs in India. These awards are just one step in that direction. The winners will be taken to Silicon Vally where they will actually be presenting their products to prospective investors,” Menon said.
News Broadcasting
Zee Business corners 74.2 per cent market share on Budget Day, BARC data shows
Channel extends lead as investors tune in for policy decoding and markets
MUMBAI: Zee Business tightened its grip on India’s business news audience on Union Budget Day, commanding a 74.2 per cent market share during peak coverage hours, according to data from Broadcast Audience Research Council (BARC).
The numbers, tracked between 0800 and 1000 hrs in north India among NCCS ABC males aged 22 and above, underscore the channel’s dominance as investors and traders tuned in for real-time policy decoding and market reaction. The share was calculated across two business news channels.
Industry executives say the spike mirrors an earnings-call-style verdict from viewers: speed, clarity and conviction won the day. Zee Business has retained its leadership beyond Budget Day, topping the charts on a daily, weekly and monthly basis, signalling sustained audience loyalty rather than a one-off surge.
The ratings momentum carried into Budget Samvad 2026, the channel’s flagship post-Budget discussion, broadcast live from the Bombay Stock Exchange. The session was moderated by Zee Business managing editor Anil Singhvi, and featured market veteran Ramesh Damani, among other participants.
Viewers were drawn to wall-to-wall Budget analysis, sharp market calls and plain-English interpretation of policy measures: an approach that continues to differentiate the channel in a crowded news market.
“The 74.2 per cent share reflects viewer trust in timely and credible market insight,” Singhvi said, adding that the post-Budget forum was designed to move beyond headlines and unpack the implications for investors and the broader economy.
