GECs
SCAT 2001 gets underway on Tuesday
Over 90 Indian and foreign companies will display their latest cable and satellite systems and hardware at SCAT 2001, the satellite and cable TV trade show that kicks off on Tuesday at the World Trade Centre, Mumbai.
The two-day show is being organised by Satellite and Cable TV magazine for the tenth year consecutively. According to the organisers, the show will be an ideal meeting ground for the cable and satellite industry to catch up with the latest changes in the industry.
According to SCAT Media Consultancy media director Dinyar Contractor, at least 12,000 trade visitors are expected to participate this year. The terrorist attack on the WTC buildings in New York has had a marginal impact on participation on this year’s show, only two participants have pulled out.
Leading Indian cable companies will be launching indigenously developed fibre optic cable. Commscope Inc. and Delhi based Ask Infosys are among the top few companies in India which will introduce their fibre optic cables and cable TV products at the exhibition. Two addressable set-top boxes, developed in China, will also be unveiled at the trade show, Contractor says.
Several broadcast companies have booked exhibitor display pavilions in the trade show, prominent among them Subhash Chandra headed Zee Telefilms, ARY TV, B4U Movies Ltd and BBC World.
International players like Echostar and Eurostar Networks will also be displaying their products and services at the show.
GECs
Zee scales syndication with global tie-ups, 350 plus channel MCN
Vertical, dubbed and audio formats boost digital reach
MUMBAI: Zee Entertainment Enterprises Ltd. is giving its content library a fresh passport. The company has stepped up its syndication push, signing global partnerships, experimenting with new-age formats and building a multi-channel network that now spans more than 350 channels.
With the newly secured MCN licence, Zee can manage, distribute and monetise content across leading digital platforms at scale, strengthening its presence in the fast-growing creator and short-form ecosystem.
To keep pace with changing viewing habits, the company is also reshaping its content into formats built for the small screen in your hand. In a tie-up with micro-drama platform Story TV, select titles are being reworked into vertical, short-duration episodes tailored for mobile-first audiences.
Beyond India, the syndication team is widening its global footprint with foreign-language dubbing and regional partnerships across Europe, Africa and Latin America, opening up fresh markets for Indian stories.
Zee is also tapping into the audio boom. It has begun licensing audio remake rights for legacy properties such as Zee Horror Show, with several more titles lined up for audio-first adaptations.
On the digital front, the company has made progress in monetising non-exclusive rights for library films, while converting select shows and movies from horizontal to vertical formats to improve discoverability on short-form platforms.
Zee Entertainment Enterprises Ltd. business head syndication Vinod Johri, said syndication has emerged as a strong growth lever for the company. He noted that the combination of a large MCN network, global partnerships and new formats such as vertical video and audio is helping build a future-ready engine that extracts more value from the content library.
Together, these moves signal a platform-agnostic approach to storytelling, as Zee repackages, localises and redistributes its IP across geographies, formats and screens, ensuring its catalogue keeps working long after the first broadcast.
