GECs
Star TV restructures top management
In order to ensure complete integration of various divisions of Star Network and facilitate the growth of the channel’s new business ventures fresh recruitments to senior levels and promotions amongst its top executives have been made.
The CEO Star TV, Peter Mukerjea has integrated Entertainment, Corporate, DTH & News divisions which had been functioning as independent units into one consolidated business unit.
*DTH has been integrated with Distribution and will comprise of urban, rural and international activity. This will be headed by Mr Arun Mohan who will be the Executive Vice President.
*Mrs Indira Mansingh, Executive Vice President will continue as head of News and Current Affairs.
*Mr Jagdish Kumar will oversee Human Resources, Legal, BO&E, Administration and New Business Development as Executive Vice President.
*Mr Sameer Nair, Senior Vice President will continue as head of Programming Star Movies and Star Plus.
*Mr Sumantra Dutta, Senior Vice President will be responsible for Ad Sales and marketing functions for Star Plus and national Geographic Channel.
*L S Nayak, Senior Vice president will be responsible for the same for Star World, Star News, Channel V and Star Movies.
*Mr Shankar Narayan, Chief Financial Officer will direct Finance and MIS functions.
*Mr Yash Khanna wll head the Corporate Communications and will be the Official Spokesman for Star TV.
*Mrs Urmila Gupta, Executive Director will work with the CEO on various investment opportunities and work on strategic planning.
Peter Mukerjea said, “We have some of the best people in business and certainly the best brands so we need to leverage that in every possible way.”
GECs
Zee scales syndication with global tie-ups, 350 plus channel MCN
Vertical, dubbed and audio formats boost digital reach
MUMBAI: Zee Entertainment Enterprises Ltd. is giving its content library a fresh passport. The company has stepped up its syndication push, signing global partnerships, experimenting with new-age formats and building a multi-channel network that now spans more than 350 channels.
With the newly secured MCN licence, Zee can manage, distribute and monetise content across leading digital platforms at scale, strengthening its presence in the fast-growing creator and short-form ecosystem.
To keep pace with changing viewing habits, the company is also reshaping its content into formats built for the small screen in your hand. In a tie-up with micro-drama platform Story TV, select titles are being reworked into vertical, short-duration episodes tailored for mobile-first audiences.
Beyond India, the syndication team is widening its global footprint with foreign-language dubbing and regional partnerships across Europe, Africa and Latin America, opening up fresh markets for Indian stories.
Zee is also tapping into the audio boom. It has begun licensing audio remake rights for legacy properties such as Zee Horror Show, with several more titles lined up for audio-first adaptations.
On the digital front, the company has made progress in monetising non-exclusive rights for library films, while converting select shows and movies from horizontal to vertical formats to improve discoverability on short-form platforms.
Zee Entertainment Enterprises Ltd. business head syndication Vinod Johri, said syndication has emerged as a strong growth lever for the company. He noted that the combination of a large MCN network, global partnerships and new formats such as vertical video and audio is helping build a future-ready engine that extracts more value from the content library.
Together, these moves signal a platform-agnostic approach to storytelling, as Zee repackages, localises and redistributes its IP across geographies, formats and screens, ensuring its catalogue keeps working long after the first broadcast.
