MAM
LinkShare introduces media tracking innovation
MUMBAI:LinkShare Corporation, which claims to be a worldwide leader in pay-for-performance affiliate marketing programmes, claims to have strengthened its market position by introducing LinkShare MediaTracker Technology.
It is the latest innovation built on LinkShare’s patented tracking technology. An official release states that the product allows greater accuracy when enterprises track online business development partnerships, e-mail campaigns and ad banners. The technology claims to give merchants an unprecedented level of accountability for web marketing spending. The company claims that its client base has grown to include the majority of Fortune 500 companies.
LinkShare, which is headquartered in New York, also stated that it has been profitable for each of the last six months despite the most critical advertising recession in recent US history.
Enterprises are under increased pressure to acquire customers despite spending slowdowns. They also have to demonstrate return on investment for all marketing expenditures. LinkShare MediaTracker Technology enables enterprises to see all performance data in one place and conduct easy return on investment analysis of all online marketing efforts, the release states. Merchants can compare and contrast any online marketing programme’s success – business development deals, e-mail campaigns, advertising buys or any combination of different programmes.
Previously, companies could potentially track online banner campaigns or an affiliate marketing program individually, but data from different marketing efforts was often inconsistent
Digital
India launches nationwide AI responsibility pledge drive
MeitY and Intel India aim for Guinness record ahead of AI Impact Summit
NATIONAL: India will roll out a nationwide digital campaign on 16–17 February to promote ethical, inclusive and responsible use of artificial intelligence, as the country builds momentum ahead of the India AI Impact Summit 2026.
The initiative, led by the Ministry of Electronics and Information Technology under the IndiaAI Mission, in collaboration with Intel India, will attempt to set a Guinness World Records title for the “most pledges received for an AI responsibility campaign in 24 hours”.
The digital pledge drive will go live at 8 am IST on 16 February, inviting citizens to commit to responsible AI practices through an interactive platform featuring scenario-based questions. Participants who complete the pledge will receive a digital honorary badge jointly issued by IndiaAI and Intel India, along with access to curated, government-led AI learning pathways.
The campaign has been designed for broad accessibility, requiring neither camera nor microphone permissions and imposing no eligibility criteria or assessment thresholds. Participation is open to students, educators, parents, government officials, public sector employees, industry professionals, startups and the wider public, with a particular focus on youth engagement.
Organisers said the initiative aims to deepen awareness around data privacy, accountability, misinformation and ethical deployment of AI technologies, reinforcing India’s push for a human-centric and trustworthy AI ecosystem.
The pledge campaign forms a central citizen-engagement pillar of the India AI Impact Summit 2026, scheduled from 16 to 20 February at Bharat Mandapam, New Delhi. The summit will be inaugurated by Narendra Modi and will bring together global leaders, policymakers, industry experts, researchers, startups, academia and civil society to discuss AI-led development under the themes of people, planet and progress.
