GECs
Third Playwin draw throws up 139 big winners
Show them the money. That is precisely what Zee group-promoted Playwin Infravest is doing. A total of Rs 60.15 million was handed out in the third draw held on 11 April.
And to make sure that the message gets through, Zee is telecasting Playwin’s results live on Zee TV, Alpha Bangla, Kalanithi Maran’s Sun Network channels – the Tamil language Sun TV and Kannada language Udaya – as well as Malayalam language channel Asianet between 9 and 9:30 pm.
The third draw fetched Rs 391,638 each for 139 players (“lakhpatis”) whose five numbers matched the drawn numbers. The draw, announced during the new Zee show Khelo Number Khelo saw the rolling down of the Rs 50 million jackpot, in the absence of a jackpot winner. Over 100,000 players won cash prizes for getting four and three matching numbers. The other winners included 6,173 people who had four matching numbers with Rs 370 each and 97,146 winners with three numbers matching Rs 50 each.
According to Playwin officials, the week’s draw logged in five million bets in six days compared to four million bets in the last week. The draw, announced initially during the celebrity talk show Jeena Isi Ka Naam Hai, has now shifted to Khelo Number Khelo, a game show hosted by Archana Puran Singh on Thursday evenings.
GECs
Zee scales syndication with global tie-ups, 350 plus channel MCN
Vertical, dubbed and audio formats boost digital reach
MUMBAI: Zee Entertainment Enterprises Ltd. is giving its content library a fresh passport. The company has stepped up its syndication push, signing global partnerships, experimenting with new-age formats and building a multi-channel network that now spans more than 350 channels.
With the newly secured MCN licence, Zee can manage, distribute and monetise content across leading digital platforms at scale, strengthening its presence in the fast-growing creator and short-form ecosystem.
To keep pace with changing viewing habits, the company is also reshaping its content into formats built for the small screen in your hand. In a tie-up with micro-drama platform Story TV, select titles are being reworked into vertical, short-duration episodes tailored for mobile-first audiences.
Beyond India, the syndication team is widening its global footprint with foreign-language dubbing and regional partnerships across Europe, Africa and Latin America, opening up fresh markets for Indian stories.
Zee is also tapping into the audio boom. It has begun licensing audio remake rights for legacy properties such as Zee Horror Show, with several more titles lined up for audio-first adaptations.
On the digital front, the company has made progress in monetising non-exclusive rights for library films, while converting select shows and movies from horizontal to vertical formats to improve discoverability on short-form platforms.
Zee Entertainment Enterprises Ltd. business head syndication Vinod Johri, said syndication has emerged as a strong growth lever for the company. He noted that the combination of a large MCN network, global partnerships and new formats such as vertical video and audio is helping build a future-ready engine that extracts more value from the content library.
Together, these moves signal a platform-agnostic approach to storytelling, as Zee repackages, localises and redistributes its IP across geographies, formats and screens, ensuring its catalogue keeps working long after the first broadcast.
