MAM
MTV launches translucent credit card with Citibank
MTV Citibank Card has been awarded the Gold award for best Youth Program at the Mastercard Asia/Pacific annual meeting 2002.
The co brand program, says MTV, was chosen for this award from among credit card issuing banks in the Asia Pacific region. The two have now teamed up to launch the first ever translucent credit card in India. The scheme also gives an opportunity for prospective card members to fly free to Malaysia or dine with MTV veejays. Unlike traditional credit cards, which have an opaque base, the plastic card is translucent and embodies the values of clarity and transparency cherished by the today’s youth, says an official release.
Citibank and MTV have also teamed up to launch a pioneering contest in association with the Malaysian Tourism Board called the ‘Fly to Malaysia or Dine with MTV VJs Contest’. Prospectives, applying for a MTV Citibank Card, between March and April 2002, stand a chance to win a free four day trip to Malaysia or dine with VJs Nafisa Joseph and Nikhil Chinappa by participating in a slogan contest besides winning a host of free gifts.
The MTV Citibank Feature Partner program has over 250 popularly frequented places offering exclusive round the year discounts. Cardholders get preferential entry to MTV events and shows, periodic discounts on various youth merchandise and the opportunity to participate in a variety of contests and promotions.
Brands
Radico Khaitan appoints Kunal Madan as chief marketing officer
Promotions signal focus on premium spirits, global expansion and homegrown leadership
UTTAR PRADESH: Radico Khaitan has elevated two long-serving insiders to its top leadership team, signalling a bold push into premium spirits and global markets. Kunal Madan steps in as chief marketing officer, while Sudhir Upadhyay takes charge as chief sales officer, both part of what managing director Abhishek Khaitan calls a consciously built next-generation leadership bench.
“At Radico Khaitan, our growth has always been powered by people,” Khaitan said. “True leadership is not imported, it is cultivated.” He added that empowering internal talent ensures continuity while keeping the company globally competitive and future-ready.
Madan, with over 20 years of experience across global sales and marketing, will drive brand architecture, marketing strategy, and the premiumisation agenda, including travel retail. Upadhyay, who has 25 years in the industry and was most recently national sales head, will oversee distribution expansion and execution across markets.
The leadership reshuffle comes amid Radico’s intensified focus on premium spirits, a segment driving higher margins and international growth. Last year, Ajay Kakkar was brought on to head the Premium On-Trade vertical, targeting modern and institutional channels to boost presence in high-growth segments.
Meanwhile, Amar Sinha stepped down as chief operating officer after contributing across multiple growth phases. Khaitan acknowledged Sinha’s role in supporting the company’s trajectory, while Sinha described his tenure as “an absolute privilege,” crediting Khaitan’s leadership for shaping the company’s strategic direction.
With a homegrown leadership bench and a clear premium agenda, Radico Khaitan is set to accelerate its global expansion while doubling down on brand elevation and market impact.
