MAM
MTV launches translucent credit card with Citibank
MTV Citibank Card has been awarded the Gold award for best Youth Program at the Mastercard Asia/Pacific annual meeting 2002.
The co brand program, says MTV, was chosen for this award from among credit card issuing banks in the Asia Pacific region. The two have now teamed up to launch the first ever translucent credit card in India. The scheme also gives an opportunity for prospective card members to fly free to Malaysia or dine with MTV veejays. Unlike traditional credit cards, which have an opaque base, the plastic card is translucent and embodies the values of clarity and transparency cherished by the today’s youth, says an official release.
Citibank and MTV have also teamed up to launch a pioneering contest in association with the Malaysian Tourism Board called the ‘Fly to Malaysia or Dine with MTV VJs Contest’. Prospectives, applying for a MTV Citibank Card, between March and April 2002, stand a chance to win a free four day trip to Malaysia or dine with VJs Nafisa Joseph and Nikhil Chinappa by participating in a slogan contest besides winning a host of free gifts.
The MTV Citibank Feature Partner program has over 250 popularly frequented places offering exclusive round the year discounts. Cardholders get preferential entry to MTV events and shows, periodic discounts on various youth merchandise and the opportunity to participate in a variety of contests and promotions.
Brands
Burda Media sells BurdaLuxury to Jaipur Capital in Southeast Asia push
Deal hands regional media portfolio to Singapore investor eyeing luxury growth
MUMBAI: Burda Media has agreed to sell its Southeast Asia-focused business, BurdaLuxury, to Jaipur Capital, marking a strategic shift for both companies as they double down on their respective growth priorities.
The deal will see Jaipur Capital acquire BurdaLuxury’s media operations across Thailand, India, Singapore, Malaysia and Hong Kong. The portfolio spans content marketing and media brands in travel, luxury and aviation, giving the investor a ready-made regional footprint and a sizeable audience base.
Jaipur Capital plans to build on this foundation to create a premium media network in Southeast Asia, blending high-end editorial with scalable digital platforms. As part of the transaction, all BurdaLuxury employees, including its management team, will move to the new owner, ensuring continuity as the business enters its next phase.
For Burda Media, the sale is part of a broader strategy to sharpen its focus on core European markets while scaling investments in digital-first opportunities. The company will, however, maintain its interest in the region through Burda Principal Investments, its global growth capital arm.
“This transaction reflects our commitment to sharpening our international focus while ensuring that BurdaLuxury continues to thrive in Southeast Asia,” said Burda Media CEO Jan Wachtel, adding that Jaipur Capital recognises the strength of the brands and teams involved.
Jaipur Capital, meanwhile, is betting big on the region’s appetite for premium content. “This acquisition significantly strengthens our premium content ecosystem,” said Jaipur Capital director Vikas Johari. He highlighted the business’s strong digital tilt, with 46 per cent of revenues coming from online channels, alongside a diversified presence across five markets.
The numbers tell a compelling story. BurdaLuxury clocks 48 million annual page views and reaches more than 40 million followers on social media, with no single market contributing over a quarter of total revenues. Jaipur Capital now aims to expand these brands further into Indonesia, Vietnam and the Philippines, while also exploring opportunities in the Middle East, including the UAE and Saudi Arabia.
With this deal, Burda Media trims its global footprint to focus on depth over breadth, while Jaipur Capital steps onto a bigger stage in the premium content space. If execution matches ambition, this could be a defining chapter for luxury media in the region.
