News Broadcasting
Radio Today to launch with 24 hour live programming
The fourth player in the private radio field in Mumbai, Radio Today 93.5, has fixed its launch date for somewhere in the third week of May. This will be the first FM station in Mumbai to offer 24 hours of live programming.
The late start is attributed to a comprehensive programming schedule that will cater to the needs of the various segments of the target audience. “We will be offering programmes that would be unique and interesting to the listeners,” says Aaj Tak CEO G Krishnan, who will also head the radio channels in Mumbai, Delhi and Kolkata.
Radio Today, says Krishnan, has appointed Grey Worldwide for its creatives and as its agency of record (AOR). In Mumbai, the company’s transmission tower is located in central Mumbai. Says Krishnan, “As per government regulations we are not allowed to present news, but we can still share information like traffic, weather and city specific event updates, etc. We will be offering 24 hours of programming, all of which would be live.”
While Radio Mirchi, Win and Go (from the Midday stable) are concentrating on playing hit albums during most of the time they are on air, Radio Today could possibly take a different route. “Looking at it from the point of view of the target audience, a radio station needs to have a personality of its own and has to relate to a specific set of audience. Hence the programming has to cater to that specific target group. We are coming up with a number of innovative programming to cater to all segments,” he says.
News Broadcasting
India Today Group debuts AI anchor ‘Sutra’ at AI Impact Summit 2026
Sutra aims to simplify live policy debates using sovereign AI models
NEW DELHI: India Today Group has unveiled Sutra, an AI-driven news anchor designed to deliver real-time, contextual reporting, marking the group’s latest push to integrate artificial intelligence into mainstream journalism.
The AI anchor was introduced at the India AI Impact Summit 2026 in New Delhi and developed in collaboration with BharatGen, with the initiative showcased by the Ministry of Electronics and Information Technology.
India Today Group said Sutra is built to navigate complex policy discussions and fast-moving developments by synthesising information into concise, accessible insights, aimed at narrowing the gap between high-level debates and public understanding. The AI anchor was used to surface live takeaways from key sessions at the summit.
India Today Group chief AI officer Nilanjan Das, said the project was focused on clarity and accessibility without diluting editorial rigour. He added that working with BharatGen aligned the group’s AI ambitions with India’s broader push towards sovereign technology capabilities.
BharatGen CEO Rishi Bal, said the partnership reflected a shift from basic automation towards deeper contextual intelligence in media. He emphasised the importance of indigenous, multimodal AI models capable of understanding Indian languages, regional dialects and cultural nuance, particularly as AI-driven news formats gain traction.
The launch positions India Today Group among the first major Indian media houses to deploy an AI anchor backed by home-grown technology, underscoring a growing convergence between journalism, public policy and sovereign AI infrastructure.
