MAM
Airtel launches World’s first simultaneous voice calling on your mobile
Bangalore: Airtel announced the launch of Airtel Group Call (AGC), innovative, next-generation voice service applications that enable simultaneous Voice and SMS capabilities on existing handsets. AGC is a culmination of Kodiak Networks technology and integration efforts provided by the Airtel Future Factory, a unique initiative which develops innovative applications to cater to the changing needs of customers.
A solution designed for both Corporate and Individual customers, AGC, is an innovative voice services suite, which improve group communications..
Presently, the service has been launched in the Karnataka circle alone because infrastructure has to be set up as yet in other circles as yet. The service will soon be launched in Delhi and other Airtel circles.”
The AGC application requires a 64k bit SIM card and any Phase II plus (2000 or later) mobile handset. AGC includes the following advanced voice services:
· Instant Availability: AGC users will have the ability to see availability status of groups members akin to popular instant messenger programs. Availability icons include available, not available and do not disturb (DND).
· Voice Bridge – Provides fast and easy set-up of full-duplex, mobile-originated simultaneous calls with up to 10 (9 group members + Initiator) wireless and landline participants. With Airtel, business colleagues, social groups and families can instantly initiate an instant conference call. Within seconds, conference calls can be made to any combination of dialable telephone numbers.
· Group SMS – Group SMS simplifies message addressing, group selection, and delivery, while minimizing key strokes and menu navigation.
· Quick Groups – Offers users the ability to form groups within the application by simply selecting people from Contacts to create a quick group and initiate a call. Users can instantly reach their associates or friends to share news and updates.
· Contact and Group Management – Enables Airtel subscribers to instantly create, modify and delete individuals, groups, and group members, directly in their SIM. Contacts are then automatically backed up on the Airtel network and can be easily restored in the event of a new, lost or stolen phone.
These services are available to Airtel subscribers at a monthly rental fee of Rs.99. Only the caller needs to be a subscriber of the service, the contacts need not be. The call charges will be defined by the customer’s rate plan. There is an Initial charge of Rs 250 for customers to upgrade to the 64 k SIM Card. Group SMS will be charged at just is at Rs2.50/ for messaging the entire group.
Mr. Kris Patel, Executive Vice President and CTO, Kodiak Networks USA, said, “This is the first time in the world that group conferencing capabilities and other advanced voice services have been enabled through commercially available SIM cards. I am confident that this innovation will contribute greatly to improved group communications across India.”
Airtel Group Call launch currently covers Karnataka license circle; and will be rolled out nationally in a phased manner.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
