MAM
SUGAR Cosmetics unveils star-studded Pujo TVC
Mumbai: SUGAR Cosmetics, one of India’s leading omnichannel beauty companies and a cult favorite amongst Gen Z and Millennial consumers is set to mark the festive season with a heartwarming TVC featuring the Bengali superstar, Prosenjit Chatterjee along with actors Tonni Laha Roy, Diya Mukherjee, and Aratrika Maity.
In this captivating narrative, Prosenjit extends a unique opportunity to his fans to meet him this Pujo season, adding an extra dash of excitement to the celebrations. The TV Commercial will be aired statewide across leading Bengali prime television channels. This is being amplified across mainstream digital, social media channels, and retail touchpoints.
The campaign is a mesmerizing spectacle that unfolds against the backdrop of a beautifully lit Goddess idol, uniting people in the spirit of celebration. As the luminous goddess casts her radiant glow, a young woman stands before a mirror, becoming a canvas for the artistry of SUGAR Cosmetics. Then, in a spellbinding twist, the charismatic Prosenjit Chatterjee makes a grand entrance, bearing SUGAR Cosmetics goodie bags. The crowd gathers around him, captivated, as he generously distributes these treasures to the elated ladies. In the TVC, Prosenjit Chatterjee also invites viewers to participate in an exciting opportunity, stating, “Just give a missed call on the number, and you can get the chance to meet me on Ashtami and receive exciting gifts from SUGAR.’’
Excited about the commercial, Chatterjee added, ‘Collaborating with SUGAR Cosmetics for this Pujo TVC has been nothing short of enchanting. The campaign truly encapsulates the essence of Pujo celebrations in every Bengali household. I eagerly await meeting my beloved fans and revel in the festive spirit together. Sharod Praate SUGAR-er Sathe!’
Commenting on the launch of the TV commercial, Kaushik Mukherjee, Co-Founder & COO of SUGAR Cosmetics said, ‘This TVC is an embodiment of the vivacious Pujo celebrations with your loved ones. Having everyone’s beloved Prosenjit Chatterjee as part of this campaign is an absolute thrill. With this campaign, we want to reach out to every woman who believes in effortless beauty. SUGAR Cosmetics aspires to make this festive season an extraordinary delight for all.”
If you are an ardent fan of Prosenjit Chatterjee, then give a miss call on 9099186666 and stand a chance to meet him. SUGAR Cosmetics’ presence on social media platforms has been growing and evolving at a tremendous speed, with the brand recently hitting 2.8M+ followers on Instagram. The brand’s YouTube page has also had a huge growth spurt this year reaching a whopping 1.6M+ subscribers and Twitter on the other hand stands strong at 44.3K+.
Brands
Hiili names Sanjay Hemady as country manager India
Media veteran to drive digital decarbonisation push
MUMBAI: Climate tech firm Hiili has announced its entry into India, appointing industry veteran Sanjay Hemady as India country manager to steer its growth in one of the world’s fastest-expanding digital markets.
Hemady, a familiar name across India’s media and consulting circles, will lead Hiili’s India operations from Mumbai. His mandate is clear: help Indian companies measure, manage and reduce the carbon emissions generated by their digital services.
Hiili offers a scientifically validated platform, certified by the UC3M-Santander Big Data Institute, that enables businesses to improve the efficiency of their digital infrastructure while cutting emissions. As organisations race to meet ESG targets, the company positions itself as a practical bridge between climate pledges and measurable action.
“I’m happy to share that I’m starting a new position as country manager, India at Hiili,” Hemady said in a LinkedIn post, adding that the company aims to move beyond broad sustainability promises towards precise, science-based decarbonisation.
Hemady brings more than three decades of experience spanning print, television, radio and digital media. He has previously served as chief executive officer at HIT 95 FM, assistant general manager at CNBC TV18, and held leadership roles at MTV India and The Indian Express, among others. Most recently, he worked as an independent business consultant advising firms across media and technology.
With India’s digital economy expanding at pace, the environmental cost of data, streaming and online services is climbing quietly in the background. Hiili’s bet is that carbon efficiency will soon sit alongside cost efficiency in boardroom conversations.
For Hemady, the move marks a shift from selling airtime and ad inventory to championing climate accountability. If successful, Hiili’s India play could make digital growth not just faster, but cleaner too.
