MAM
Percept launches CRM division
MUMBAI: Percept Advertising has launched a new division – Percept Customer Lifecycle Management (PCLM).
Harsh Vardhan will be heading PCLM, which will have customer relationship management (CRM), direct marketing, database storage mining and database storage analysis under its ambit.
PCLM is one of the initiatives that Percept Advertising CEO Rajesh Pant has undertaken in the continuing makeover of the business he has been instituting since taking charge eight months ago.
According to the former Sony Entertainment Number 2: “Today nobody is looking for ad agencies, they are looking for complete solution providers.”
To further his stated aim of taking Percept into the Top Ten in the next five years, Pant has just hired Elvis Sequiera from Lowe India as his new national creative director. In the recent past, among Sequiera’s noted campaigns are the ones he did for Bajaj and ICICI, Pant says.
Pant says that both in the south as well as in the north, Percept has been adding to its business. NEC Micron in Tamil Nadu, Andhra Power Corporation and the Ambition motorcycle account in Delhi among them he says.
On the company structure side as well, there have been significant developments. Percept concluded a deal two weeks ago wherein its JV with Hakuhodo, Japan’s second largest agency and the ninth largest in the world, was expanded. It is now a 50 per cent equity partner in all of Percept’s agency business under the Hakuhodo-Percept name. These include Percept Advertising, Image Ads, AMO Communications and Percept Gulf, Pant said.
Hakuhodo-Percept was in the news in September when it clinched the estimated Rs 120-150 million advertising accounts of Maruti’s flagship brand Maruti 800 and Zen from Rediffusion DY&R, Delhi. The “Japanese connection” has helped in getting the Epsom and Sharp accounts as well.
See related headline:
Rajesh Pant takes charge as Percept CEO
MAM
Haldiram’s unveils festive Holi range with Gujiya and Thandai
Brand celebrates colours of Holi with Kesar Gujiya, Coconut Dry Fruit Gujiya and chilled thandai pairings.
MUMBAI: Holi just got a whole lot sweeter because when vibrant gulal meets golden gujiya, the festival doesn’t just play, it feasts. Haldiram’s has rolled out its specially curated Holi collection under the tagline “Holi Ke Rang, Gujiya Aur Thandai Ke Sang”, turning the festival of colours into a full-blown celebration of indulgence and togetherness. The limited-edition offerings arrive just in time for the season’s lively gatherings, house parties, and family get-togethers, blending timeless tradition with the kind of flavours that make every splash and laugh more memorable.
At the heart of the lineup are two standout gujiyas. The iconic Kesar Gujiya arrives with a crisp, golden shell encasing a rich mawa (khoya) filling infused with premium kesar delivering a royal aroma, natural hue, and that melt-in-the-mouth decadence every Holi demands. Joining it is the Coconut Dry Fruit Gujiya, generously loaded with coconut shavings and a medley of premium dry fruits for the perfect crunch-to-sweet balance. Both are crafted to elevate the classic festive treat into something that feels both nostalgic and downright irresistible.
No Holi spread is complete without thandai, and Haldiram’s positions the chilled, nutty, spice-laced drink as the ideal companion cooling the spice of celebration while letting the sweetness of gujiya shine even brighter. For those leaning savoury, the brand’s special chaat and snackable range steps in, adding a tangy, crunchy counterpoint to the sweets and keeping party tables buzzing from afternoon play to late-night munchies.
Rooted in the spirit of rangon ki dhoom dhaam and shared joy, the collection turns every splash of colour into an excuse for one more bite. Whether you’re hosting a riot of friends or keeping it cosy with family, Haldiram’s Holi range proves the festival tastes best when tradition and indulgence collide messy hands, colourful faces, and zero regrets included.
