MAM
SRK will help Sunfeast “spread the smile”
MUMBAI: King Khan will now endorse ITC Ltd-Foods Business’ flagship brand Sunfeast. Shahrukh Khan (SRK) will be endorsing the entire range of snacks under the umbrella brand Sunfeast. As the tagline for the brand goes, Shahrukh will help them “spread the smile.”
Shahrukh Khan with ITC Foods Ltd divisional chief executive Ravi Naware Commenting on Shahrukh Khan as brand ambassador for Sunfeast, ITC LTD-Foods Business divisional chief executive Ravi Naware said, “There is a perfect fit between Shahrukh Khan and Sunfeast – the superiority, eminence and the love and trust they both share across consumer demographics. Moreover, SRK has a universal appeal, just as our brand Sunfeast. We believe his endorsement of Sunfeast will go a long way towards reinforcing the attributes of the brand and reiterate the positioning “spread the smile”.”
“It gives me great pleasure to be associated with an Indian brand that has made a mark and stands among the best in the world,” said Khan.
Naware added, “The association with Shahrukh Khan was mainly due to the brand values that both Sunfeast and the actor are associated with. We are both known for our commitment and obsession with perfection, quality, innovativeness, setting new trends and our market leadership.”
As brand ambassador, Khan will play a key role in brand and product communication on TV, in print and outdoor media and various promotions and merchandise that have been planned.
Brands
Manindra Mohan joins CoinDCX as SVP & head – data & analytics
Former Amazon and Unacademy analytics leader to scale crypto insights
MUMBAI: India’s crypto exchange CoinDCX has appointed Manindra Mohan as SVP and head of data and analytics, bringing on board a seasoned data strategist at a time when the country’s digital asset market is entering a decisive phase.
In his new role, he will steer enterprise-wide data science, analytics and business intelligence initiatives. His mandate spans product, growth, risk and customer experience, with a clear brief to embed data-led decision-making into the company’s core as it scales across India and beyond.
Announcing the move, Mohan said he was “thrilled” to join CoinDCX, calling the Indian crypto market pivotal and ripe with opportunity. He thanked co-founders Sumit Gupta and Neeraj Khandelwal, along with Mridul Gupta, for the opportunity to help shape what he described as the future of finance.
He noted that architecting data solutions for a 24 hour global asset class presents a formidable challenge. Yet, he added, the chance to redefine financial access and drive crypto adoption “across every pin code in India” makes the task compelling.
Mohan arrives with nearly two decades of experience across technology, media and digital platforms. Before CoinDCX, he served as head of data science, analytics and BI at Carousell Group. Prior to that, he was SVP and head of analytics at Unacademy, where he built and scaled the analytics and insights function supporting product, sales, marketing and finance teams.
His earlier stints include heading analytics for Amazon prime video in India, where he oversaw data across product, acquisition, engagement and content, as well as serving as senior manager data sciences and advanced analytics at VMware and senior manager marketing and digital analytics at Dell Technologies. He began his career as senior business analyst at Cognizant, working on large scale crm and analytics implementations for global clients.
Colleagues describe Mohan as a builder of teams as much as models. From managing global analytics rollouts to leading large cross functional units, he has consistently combined statistical rigour with commercial instinct.
At CoinDCX, that blend could prove timely. As crypto exchanges navigate regulation, volatility and rising user expectations, data is no longer a back office function. It is the compass. With Mohan at the helm of analytics, CoinDCX is betting that sharper insights will translate into deeper trust and broader adoption in a market that never sleeps.
