News Broadcasting
Cartoon Network plans ‘sleep-inducing’ stunt
MUMBAI: Talk about weird stunts. Cartoon Network has announced its Sheep in the Big City character will be replacing its regular scheduled programming with a “sleep-inducing” programme that will air between midnight to 5 am on 1 October.
Sheep, the star of the eponymous Cartoon Network original series Sheep in the Big City, will jump repeatedly across the screen to lull restless viewers of all ages into a soporific stupor, informs an official release.
Obviously the TG Cartoon Network is hoping will tune in to this “programming innovativion” titled Worldwide Night of Sleep is not the kids, so then who? According to the release, Cartoon Network hopes that kids and parents who tune in to Worldwide Night of Sleep will wake up the next morning “fully refreshed, recharged, and ready for the active and exciting activities they have planned for the weekend.”
“The Worldwide Night of Sleep is Cartoon Network’s unique initiative encouraging kids to adopt a healthy sleeping pattern, and thereby achieve a truly balanced life,” is the stated aim of this stunt. Whatever next?
News Broadcasting
Zee Business corners 74.2 per cent market share on Budget Day, BARC data shows
Channel extends lead as investors tune in for policy decoding and markets
MUMBAI: Zee Business tightened its grip on India’s business news audience on Union Budget Day, commanding a 74.2 per cent market share during peak coverage hours, according to data from Broadcast Audience Research Council (BARC).
The numbers, tracked between 0800 and 1000 hrs in north India among NCCS ABC males aged 22 and above, underscore the channel’s dominance as investors and traders tuned in for real-time policy decoding and market reaction. The share was calculated across two business news channels.
Industry executives say the spike mirrors an earnings-call-style verdict from viewers: speed, clarity and conviction won the day. Zee Business has retained its leadership beyond Budget Day, topping the charts on a daily, weekly and monthly basis, signalling sustained audience loyalty rather than a one-off surge.
The ratings momentum carried into Budget Samvad 2026, the channel’s flagship post-Budget discussion, broadcast live from the Bombay Stock Exchange. The session was moderated by Zee Business managing editor Anil Singhvi, and featured market veteran Ramesh Damani, among other participants.
Viewers were drawn to wall-to-wall Budget analysis, sharp market calls and plain-English interpretation of policy measures: an approach that continues to differentiate the channel in a crowded news market.
“The 74.2 per cent share reflects viewer trust in timely and credible market insight,” Singhvi said, adding that the post-Budget forum was designed to move beyond headlines and unpack the implications for investors and the broader economy.
