MAM
‘Every View Counts’ in Nielsen’s new ad campaign
MUMBAI: Nielsen Media Research in the US will launch a branding advertising campaign for ethnic groups this month.
The aim is to heighten awareness about who Nielsen is and how its TV reports accurately reflect the viewing habits of different kinds of people.
The campaign will focus on key media outlets in the Metropolitan Detroit area, along with other media markets across the US. Nielsen has partnered with Burrell, an African-American full service communications agency, to create and execute the campaign. The campaign includes print, radio, online and cinema advertising. It will target Asian, African-American, Arabic, and Hispanic consumers and opinion leaders.
The informational advertising campaign is also designed to inform multicultural audiences about Nielsen’s role in television ratings. As part of the campaign, Nielsen will roll out print ads featuring the faces of adults of various ages and ethnicities merged together, to illustrate the company’s inclusive research methods.
The print ad copy is translated in Chinese, Spanish and English for respective audiences and will run in ethnic weeklies in and national publications that reach ethnic opinion leaders.
The radio ads will run on top-rated African-American and Hispanic (Spanish and English language) stations. The campaign also includes on-screen advertising in multicultural movie theaters.
Nielsen Media Research president and CEO Susan D. Whiting said, “The success of our research depends upon our ability to accurately measure and represent all TV viewers. So we strive to make sure that every ethnic group is included in the TV ratings.
“We spent a great deal of time meeting with and listening to communities from around the country in 2004. We valued the input. While we’ve been actively working with various ethnic groups to ensure that our measurements fully and fairly represent all television
viewers, we felt we could do more to inform people about what we do. The advertising campaign will be initiated in conjunction with our ongoing community outreach initiatives.”
MAM
HUL appoints Pavan Bedi as CMO for Foods business
Veteran marketer with 22-plus years at Unilever takes charge of foods portfolio in Mumbai.
MUMBAI: HUL’s foods division just got a seasoned flavour boost because when it comes to seasoning success, Pavan Bedi knows exactly how to stir the pot. Hindustan Unilever (HUL) has elevated long-time leader Pavan Bedi to chief marketing officer for its Foods business, the company confirmed on 23 February 2026. Bedi, who has spent over 22 years with the FMCG giant, shared the news himself on LinkedIn, writing: “I’m delighted to share that I will be stepping into a new role as CMO Foods, HUL”.
Before this Mumbai-based appointment, Bedi served as global brand vice president for more than four years. His career is dotted with high-impact global roles: he was global brand director for Pond’s (based in Singapore), driving innovation across South Asia, Africa, and the Middle East, led the high-profile rebranding of Fair & Lovely to Glow & Lovely as global brand director; and spent six years shaping Lifebuoy’s “Purpose agenda” and “Social Mission”, forging public-private partnerships with the United Nations and other platforms.
Now overseeing HUL’s sprawling foods lineup from staples to snacks and everything in between Bedi steps into one of the company’s most dynamic verticals at a time when consumer tastes are evolving fast. His track record blending global scale, brand transformation, and purpose-led marketing makes him a natural fit for steering strategic growth and creative campaigns in the category.
In his LinkedIn post, Bedi underscored his enduring commitment to Unilever’s vision, framing the move as another chapter in a career built on long-term impact rather than quick wins.
For an organisation that thrives on trusted, household names, Bedi’s elevation is less a surprise and more a reminder, the best recipes for growth often come from ingredients that have been simmering for over two decades. Whether it’s rebranding icons or building purpose at scale, he’s now tasked with making sure HUL’s foods business stays as appetising tomorrow as it is today.
