MAM
Omnicom Group’s ipsh! launches mStore
MUMBAI: US mobile phone marketing leader – ipsh!, which is a wholly owned subsidiary of Omnicom Group Inc., announced its new mStore for Start Soma.
Start Soma, a San Francisco art gallery for emerging visual artists will roll out Smart Mobile powered by ipsh!. Smart Mobile will be the first gallery to sell new art for cell phones, transforming the devices into pocket galleries.
The ipsh! mStore is a mobile storefront that enables companies to display, promote and sell any type of mobile content, including wallpapers, ringtones, mobile videos, games, and now art. According to the Gartner group, more than 800 million phones will be sold in 2005, so the market for new mobile applications, services and accessories like mStore and Star Mobile offers huge potential for companies and organisations using this technology to expand their business.
“To ipsh!, this is more than mobile commerce, this is the convergence of the artistic flavor of San Francisco’s south of market culture and new mediums of display, in this case the phone screen. We first worked with Start Soma in 2003, using SMS messaging to promote its art openings, and are excited about this new venture into selling mobile art,” said ipsh! CEO Nihal Mehta.
“With thousands of original works by hundreds of artists, we required a decidedly robust and powerful platform to power our mobile gallery, which is why we chose ipsh!. We’re excited to bring new art to the most popular consumer technology device used today -the cell phone. Without ipsh! there was no way to ensure the level of quality we required to effectively showcase the amazing range of artwork available via Start Mobile, and we are absolutely honoured to be the first mStore,” said Start Soma founder John Doffing.
ipsh! mStore is built on the firm’s proprietary Prism platform and includes connectivity to all supported North American carriers. Mobile content is automatically optimised to the customer handset and is billed through the carrier. The product is available either as a complete customer-facing solution, providing web and wap full-service, storefront experiences, or as a back-end service/interface for existing web or wap sites. More than 100,000 images are currently for sale in the Start Mobile mStore.
All art showcased on Start Mobile is optimised for display on more than 200 handsets from national carriers. Users will be able to buy art for their phones using premium SMS, billed directly to their phone bill.
Brands
Hiili names Sanjay Hemady as country manager India
Media veteran to drive digital decarbonisation push
MUMBAI: Climate tech firm Hiili has announced its entry into India, appointing industry veteran Sanjay Hemady as India country manager to steer its growth in one of the world’s fastest-expanding digital markets.
Hemady, a familiar name across India’s media and consulting circles, will lead Hiili’s India operations from Mumbai. His mandate is clear: help Indian companies measure, manage and reduce the carbon emissions generated by their digital services.
Hiili offers a scientifically validated platform, certified by the UC3M-Santander Big Data Institute, that enables businesses to improve the efficiency of their digital infrastructure while cutting emissions. As organisations race to meet ESG targets, the company positions itself as a practical bridge between climate pledges and measurable action.
“I’m happy to share that I’m starting a new position as country manager, India at Hiili,” Hemady said in a LinkedIn post, adding that the company aims to move beyond broad sustainability promises towards precise, science-based decarbonisation.
Hemady brings more than three decades of experience spanning print, television, radio and digital media. He has previously served as chief executive officer at HIT 95 FM, assistant general manager at CNBC TV18, and held leadership roles at MTV India and The Indian Express, among others. Most recently, he worked as an independent business consultant advising firms across media and technology.
With India’s digital economy expanding at pace, the environmental cost of data, streaming and online services is climbing quietly in the background. Hiili’s bet is that carbon efficiency will soon sit alongside cost efficiency in boardroom conversations.
For Hemady, the move marks a shift from selling airtime and ad inventory to championing climate accountability. If successful, Hiili’s India play could make digital growth not just faster, but cleaner too.
