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‘Virgin experience’ on Virgin Atlantic
MUMBAI: Virgin Atlantic has introduced a new, exciting and funky radio spot to woo customers. The lively spot is being aired on Radio City reiterating the fun experience on board Virgin Atlantic upper class.
The entire campaign would run for a period of 30 days with 40 second spots running three times a day. Praise for the subtle and brilliant interpretation of the virgin message goes to the creative team of McCann Erickson.
According to Virgin Atlantic Airways marketing manager Neha Lidder Ganju, “Virgin is a Fun and Quirky brand! We have a lot of fun with the brand though we are very serious where our customer brand experience is concerned. Value for money, a seamless air journey, continued product innovation and world-class service are the benchmarks in our business. We are always looking at ways to excite our customers and that has helped us create that niche for ourselves. The radio spot truly conveys what we are best at – delighting our customers.”
McCann Erickson creative group head Gautam Mehta said, “Working for a brand like Virgin is always challenging yet great fun. The Radio Spot essentially reflects the Virgin spirit and best describes the comforts of flying Upper Class with Virgin Atlantic”
The radio spot aptly describes the virgin experience wherein the airhostess’s politely urges passengers to go ashore but passengers blissfully ignore her pleas, encapsulating crisply the fun experience on-board Virgin Atlantic.
Virgin Atlantic was founded by Sir Richard Branson in 1984, as a part of the Virgin group. It has grown to be Britain’s second largest long haul airline serving 22 destinations in the world. Virgin Atlantic launched its operations in India on 5 July 2000. It operates three weekly flights on the Delhi-London route.
Virgin has carried over 30 million passengers world wide, boasting one of the youngest fleet of aircraft in the world. It was the first airline to introduce e-mail and SMS facility on-board, other innovations include on-board bar, massage and manicure facilities. Virgin’s other lines of business include Virgin Music, Virgin Mobile, Virgin Trains, Virgin Express, Virgin Blue, Virgin Holidays, Virgin Cosmetics, Virgin Cars and bikes. In the year 2001, the combined sales of the different Virgin holding companies were around ? 4 billion.
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Hyphen launches sunscreen campaign featuring Kriti Sanon as SPF Police
Campaign drives SPF habit; Blinkit tie-up enables instant sunscreen delivery.
MUMBAI: No SPF, no mercy Kriti Sanon is out patrolling your skincare routine. Hyphen has rolled out a new campaign film starring its Co-Founder and Chief Customer Officer Kriti Sanon, who steps into a playful alter ego as the brand’s “SPF Police”, turning sunscreen reminders into a full-blown public service announcement with a wink. The campaign kicked off with a cheeky social media tease suggesting Sanon had “stepped down” from her role, sparking chatter online before the brand revealed the twist: she hasn’t gone anywhere, she has simply taken on an additional avatar, one dedicated to ensuring people do not skip sunscreen.
The film leans into humour to drive home a serious point. In a slice-of-life setting, Sanon intercepts a gym-goer about to step out without sunscreen, promptly handing over Hyphen’s ‘All I Need Sunscreen’, which arrives instantly via Blinkit. The message is clear: forgetting SPF is no longer a valid excuse when it can be delivered in minutes.
Beyond the laughs, the campaign taps into a well-known gap in everyday skincare habits. Sunscreen, despite being one of the most recommended steps, is often the most ignored. By gamifying the reminder through an “SPF Police” persona, Hyphen aims to turn a routine into a reflex.
The multi-stage rollout from intrigue-led teasers to the final film has been designed to spark conversation while embedding the brand into daily behaviour. It also spotlights Hyphen’s quick commerce partnership with Blinkit, positioning accessibility as a key enabler of consistency.
Sanon, who remains closely involved in product development and brand strategy, noted that the idea stemmed from a simple insight: skincare works best when it is easy, habitual and hard to ignore. The campaign reflects that philosophy equal parts science, storytelling and a nudge you cannot quite escape.
The film is now live across Hyphen and Blinkit’s digital platforms, with further activations expected to extend the campaign’s reach and perhaps keep the SPF Police on duty a little longer.
