MAM
Fun Technologies’ SkillJam inks deal with Virgin Games
MUMBAI: Fun Technologies plc, a leading provider of skill gaming technology, online sports information and fantasy sports, has entered into exclusive multi-year agreements with Virgin Games Ltd through its two subsidiary companies – SkillJam Technologies Corporation and SkillJam EU Limited. This will enable SkillJam to become Virgin’s exclusive suppliers of skill-game products and services.
SkillJam will provide the largest library of skill-based games available, including leading single-player branded games such as Zuma, Bejeweled, Collapse, Solitaire and Name that Tune, as well as leading multi-player games like Pool, Chess, Checkers, Hearts and Backgammon.
SkillJam will develop, operate and support customised, Virgin-branded skill gaming websites for the US, UK, and European markets.
Fun CEO Lorne Abony said, “Virgin is one of the world’s great consumer brands. It has a tremendous track record of achievement across a host of categories, and we are proud to have been selected as Virgin’s exclusive skill games provider. Furthermore, we are thrilled to partner with them as they extend their success into the rapidly growing online gaming market. We believe that coupling the strength of the Virgin brand with the world-class gaming and user experience on the SkillJam platform will create a highly compelling gaming destination. The agreement with Virgin further underscores our commitment to worldwide expansion, growth through alternative distribution channels and partnering with leading brands.”
Virgin Games managing director Oscar Nieboer added, “This partnership is a major step in our ambition to build a destination gaming site for the mainstream market. The marriage of our brand, distribution and marketing muscle with SkillJam’s world-class technology and content will be a potent force in the market. We are very excited by our partnership with SkillJam, and it represents a significant investment for us in both Europe and North America.”
Launched in July 2004, Virgin Games is a wholly owned trading division of Virgin.com Limited. The Virgin Games website focuses on entertainment, offering a wide selection of games that can be played for fun, cash or prizes, as well as a range of unique offers not available on other sites. Part of the Virgin Group, the site is aimed at the mass-market gamer and draws on the extensive distribution network of Virgin businesses.
SkillJam is a multi-channel provider of skill-gaming technology and solutions. It develops and distributes private-label gaming solutions for a broad network of partner destination sites in the US and abroad, including AOL, MSN’s Zone.com and Disney’s Go.com.
MAM
Hyphen launches sunscreen campaign featuring Kriti Sanon as SPF Police
Campaign drives SPF habit; Blinkit tie-up enables instant sunscreen delivery.
MUMBAI: No SPF, no mercy Kriti Sanon is out patrolling your skincare routine. Hyphen has rolled out a new campaign film starring its Co-Founder and Chief Customer Officer Kriti Sanon, who steps into a playful alter ego as the brand’s “SPF Police”, turning sunscreen reminders into a full-blown public service announcement with a wink. The campaign kicked off with a cheeky social media tease suggesting Sanon had “stepped down” from her role, sparking chatter online before the brand revealed the twist: she hasn’t gone anywhere, she has simply taken on an additional avatar, one dedicated to ensuring people do not skip sunscreen.
The film leans into humour to drive home a serious point. In a slice-of-life setting, Sanon intercepts a gym-goer about to step out without sunscreen, promptly handing over Hyphen’s ‘All I Need Sunscreen’, which arrives instantly via Blinkit. The message is clear: forgetting SPF is no longer a valid excuse when it can be delivered in minutes.
Beyond the laughs, the campaign taps into a well-known gap in everyday skincare habits. Sunscreen, despite being one of the most recommended steps, is often the most ignored. By gamifying the reminder through an “SPF Police” persona, Hyphen aims to turn a routine into a reflex.
The multi-stage rollout from intrigue-led teasers to the final film has been designed to spark conversation while embedding the brand into daily behaviour. It also spotlights Hyphen’s quick commerce partnership with Blinkit, positioning accessibility as a key enabler of consistency.
Sanon, who remains closely involved in product development and brand strategy, noted that the idea stemmed from a simple insight: skincare works best when it is easy, habitual and hard to ignore. The campaign reflects that philosophy equal parts science, storytelling and a nudge you cannot quite escape.
The film is now live across Hyphen and Blinkit’s digital platforms, with further activations expected to extend the campaign’s reach and perhaps keep the SPF Police on duty a little longer.
