MAM
CPM India & Candid Marketing join hands
Mumbai: CPM India, a leading name in the world of sales and marketing, and Candid Marketing, a dynamic force in Experiential Marketing, are excited to announce their strategic partnership aimed at establishing a powerful, integrated sales & marketing Activation solution for brands. Through this strategic collaboration, CPM India will harness Candid’s brand strength and expertise to offer a comprehensive suite of services to clients across India. These services will extend CPM India’s existing portfolio and catapult the Candid brand into the forefront of PAN India execution, leveraging an extensive network spanning over 1000 cities and towns nationwide.
Over the years, both CPM India and Candid Marketing have forged distinctive paths, each mastering specific facets of the marketing landscape. CPM India has excelled in trade marketing, sales, and brand activation, while Candid Marketing has become synonymous with experiential marketing, events, and digital activation. The amalgamation of these two industry leaders will pave the way for an unparalleled range of services, covering sales support, customer experience, merchandising, auditing, data, analytics & insight, brand activation, experiential marketing, events, online & digital activation and mobile marketing.
Speaking about the partnership, CPM India CEO & MD Mandeep Singh said, “At CPM, we possess a rich legacy of partnering with major clients across diverse industries, particularly in the retail and channel sales sectors. Our pride stems from the enduring relationships we’ve nurtured with our clients, founded on unwavering trust in our trade marketing and sales initiatives. The desire to delve into brand activations and consumer engagement has always been a shared aspiration.”
“The collaboration with Candid Marketing heralds a new era, unlocking fresh possibilities for both us and our clients. Together, we’ll harness our scale and profound insights into channel and consumer behaviour within the retail domain through experiential marketing. We eagerly anticipate a transformative journey in the consumer activation landscape, driven by our shared commitment to scale and innovation,” he further added.
Commenting on the announcement, Candid Marketing Founder/MD Atul S Nath said, “Over the years, the Candid team has developed a deep understanding of go-to-market strategies & building strong brands – especially through strong creative and omni-channel experiential marketing. CPM’s extensive network and intensive national execution capability will allow us to deliver even better brand campaigns for our clients. I am super-excited with this handshake and look forward to doing some great brand work together in the future!”
Brands
Origen Realty names Preeti Rai as president- sales & strategy
Veteran hire signals push into Gurugram market with growth ambitions
GURUGRAM: Origen Realty has appointed Preeti Rai as president for sales and strategy, as the company gears up to enter the competitive Gurugram property market.
The move brings in a seasoned industry hand with over two decades of experience across residential and commercial real estate. In her new role, she will lead the company’s sales operations and go-to-market strategy, with a focus on building a strong foothold in Gurugram and driving early momentum.
Origen Realty management said the appointment marks a key milestone in its expansion plans. Origen Realty management said the hire will help sharpen execution and strengthen the company’s sales-led growth strategy as it steps into a new market.
Preeti Rai said, “I look forward to being part of Origen Realty at a pivotal stage in its journey and contributing to building a strong presence in the Gurugram market.”
Before joining Origen Realty, she served as senior vice president for sales and marketing at Elan Group. Her career also includes stints at major developers such as DLF Universal Ltd, Today Homes and Infrastructure, Paras Buildtech Pvt Ltd and Ambience Infrastructure Ltd, where she built expertise across channel sales, leasing, and end-to-end deal execution.
Known for her focus on strategy and team leadership, Rai is expected to play a central role in shaping Origen Realty’s market positioning and sales ecosystem in the region.
As Gurugram’s real estate market continues to attract fresh investments and new entrants, Origen Realty’s latest leadership hire signals its intent to compete with a clear, sales-driven playbook.
