MAM
Mid Day conducts sampling exercise through dabbavalaas
MUMBAI: Mid Day has launched its new lifestyle section, Your Life, with sample copies being sent along with dabbas to office goers in South and Central Mumbai through the legendary Mumbai dabba service.
This is the first ever for a print media brand, with over 100,000 consumers have been targeted through this sampling exercise which will also take place in local trains, colleges, cinemas and multiplexes. In addition to extensive sampling, this section is also being promoted through outdoor, print, radio and cinema, states an official release.
Your Life is the new lifestyle section from Mid Day that covers food, shopping, health and fitness, fashion among a host of other issues in an all colour daily section.
Developed with inputs from research carried out over the last few months, this section appeals to the changing tastes and aspirations of the emergent middle class Mumbai consumers. Designed to function as a ‘how to’, ‘what to’ and ‘where to’ guide, Your Life is positioned as a better living guide for Mumbai.
Brands
Hiili names Sanjay Hemady as country manager India
Media veteran to drive digital decarbonisation push
MUMBAI: Climate tech firm Hiili has announced its entry into India, appointing industry veteran Sanjay Hemady as India country manager to steer its growth in one of the world’s fastest-expanding digital markets.
Hemady, a familiar name across India’s media and consulting circles, will lead Hiili’s India operations from Mumbai. His mandate is clear: help Indian companies measure, manage and reduce the carbon emissions generated by their digital services.
Hiili offers a scientifically validated platform, certified by the UC3M-Santander Big Data Institute, that enables businesses to improve the efficiency of their digital infrastructure while cutting emissions. As organisations race to meet ESG targets, the company positions itself as a practical bridge between climate pledges and measurable action.
“I’m happy to share that I’m starting a new position as country manager, India at Hiili,” Hemady said in a LinkedIn post, adding that the company aims to move beyond broad sustainability promises towards precise, science-based decarbonisation.
Hemady brings more than three decades of experience spanning print, television, radio and digital media. He has previously served as chief executive officer at HIT 95 FM, assistant general manager at CNBC TV18, and held leadership roles at MTV India and The Indian Express, among others. Most recently, he worked as an independent business consultant advising firms across media and technology.
With India’s digital economy expanding at pace, the environmental cost of data, streaming and online services is climbing quietly in the background. Hiili’s bet is that carbon efficiency will soon sit alongside cost efficiency in boardroom conversations.
For Hemady, the move marks a shift from selling airtime and ad inventory to championing climate accountability. If successful, Hiili’s India play could make digital growth not just faster, but cleaner too.
